Further

NYC friends, Further is teaming up with Google Cloud for an invite-only leadership event at their NYC office focused on scaling AI in the enterprise. Please join us for * A behind the scenes Google office tour to see where the magic happens * Facilitated peer discussions with execs and data leaders * Live “Genius Bar” style demos of enterprise AI applications from retail to life sciences and beyond * Quality content - including a keynote from me on the state of AI in knowledge work, plus a panel with Google leaders on the information architecture required to scale AI If you’re a technology or business leader responsible for moving AI from pilot to production, this is for you! Sign up to join the event below and let me know if we will see you there 💪

Custom AI models are a game-changer for customer-facing brands, but they can’t work in a vacuum. The true power of custom AI models stems from their connection to customer journey data. While tools like Adobe AI Foundry are essential, AI needs a direct link to customer journey data to escape "the bubble" and provide real personalization. Read more from Chirag Deshpande in AI Insider https://ow.ly/J3bS50Y9ql9

We’re in the room. 👀 Further is at GMP Sales Kickoff 2026, joining Google leadership and fellow partners to dig into GMP’s 2026 vision, product roadmap, and growth strategies. Representing Further on-site: Jake Woodburn, Krisen Naidoo, and Christopher Caraher Shoutout to our Google Rep, Olivia Chang — these conversations matter, because what’s coming next will define how brands activate AI, measurement, and media at scale. #GoogleMarketingPlatform #GooglePartners #SKO2026 #AI #MarketingInfrastructure

Are you actually owning your marketing—or just renting it? For years, shared CM360, DV360, and SA360 setups made life easier. In 2026, they’re slowing brands down. AI activation, modern MMM, and real agility all require one thing: ownership of your data and your “pipes.” If you don’t own your licenses, you don’t own the fuel AI runs on. In our latest blog by Jake Woodburn, we break down why first-party data ownership is now a competitive requirement—and how brands can make the shift. 👉 https://ow.ly/6wRy50Y8an2 #FirstPartyData #AI #MarketingTechnology #GoogleMarketingPlatform

Huge milestone for Further! More than 15 team members are now AIGP-certified (Artificial Intelligence Governance Professional), a credential held by only ~2,000 people worldwide — and a major signal of real expertise in responsible AI. 🎉 Congrats to our certified leaders: Lauren Burke-McCarthy, Cal Al-Dhubaib, Kristy Hollingshead, PhD, Alan Hyman, Gerardo Miranda, Siddharth Khadkikar, Kyle Kinney, Emily Taylor, Nick Cunningham, Robert Wood, and Jugraj Pandher. Why this matters: 🔹 AI governance is no longer optional; it's a competitive advantage. 🔹 Clients need partners who can build ethical, compliant, and trustworthy AI at scale. 🔹 This investment strengthens Further's ability to help organizations innovate with confidence across highly-regulated environments. 💡 Proud of the team. Excited for what this means for our clients — current and future. 👉 Full announcement: https://lnkd.in/dcrJnYjA #AI #ResponsibleAI #Governance #Leadership #Further #ClientSuccess

AI in 2026 is no longer experimental — it’s strategic. Jason Tabeling outlines the key trends that will define how organizations win with AI this year: 🔹 Context over volume — prioritize intent and behavioral signals 🔹 New metrics for AI-mediated experiences 🔹 AI-powered commerce as a revenue channel Leaders who build strong data foundations and governance will pull ahead. Must-read for anyone steering AI transformation. 📖 Read more: https://ow.ly/p9re50Y3JbX #AI #DataStrategy #DigitalTransformation #Leadership

AI has tremendous potential, but it can only be realized on a foundation of effective governance. After an 18 month journey that started with Brenda Leong, I'm proud to share that Further has officially trained more than 15 AI Governance Professionals (AIGPs) through IAPP. At a time when AI adoption is reaching critical mass, we are doubling down on the skills and credentials to help our team and our clients navigate this transformation with trust. If you or your team are curious to learn more about the AIGP credential and how we put them to work, drop me a line!

In 2026, AI isn’t just a tool — it’s the engine powering smarter video PPC campaigns. Jason Tabeling breaks down the 5 best practices every marketer should adopt now, from building modular asset libraries to prioritizing incremental lift over last-click attribution. If you want your video ads to perform, not just exist, this is a must-read. 👉https://lnkd.in/gpZTbWjB #PPC #AI #VideoAds #MarketingStrategy #ThoughtLeadership