Fringe

Founder Spotlight 💡 Meet Fringe: The Employee Experience Platform, built by Hokies. What started as a freshman-year friendship at Virginia Tech turned into one of the most people-first companies in the employee experience space. '07 Hokie grads Jordan Peace (CEO), Chris Luhrman (COO), and Isaiah Goodall (Head of Strategic Partnerships) co-founded Fringe, a Richmond, VA-based employee experience platform that consolidates recognition, rewards, challenges, swag, and gifting into one place. Instead of juggling a dozen point solutions, companies get a single platform that actually connects with employees, wherever they are and whatever motivates them. Today, Fringe serves over 900,000 employees across 60+ countries, with more than $51M spent by real humans on benefits they actually chose. "We started Fringe because we believed work could be better. Give people real choice, treat them like humans instead of resources, and something powerful happens. Virginia Tech's motto of Ut Prosim shaped that instinct in us early: show up for your people, and they'll show up for you."- Jordan Peace, CEO & Co-Founder 🔗 Learn more about what Fringe is doing >> https://www.fringe.us/ 🤝 Support and help grow the new generation of founders through the LPV Community >> https://lnkd.in/ecwMJy_u

If an employee has never opened a single wellbeing benefit you've offered, whose fault is that? Some people are just never going to use anything, no matter what. That's real. But there's a solid 40 to 50 percent of most organizations that can be moved. People who genuinely care about being well but aren't going to fight through friction to do it. That swing is available. You can get from 30% utilization to 80% or better. What it takes: the right tools. A real program strategy. And a culture where wellness isn't an extra. This is not an apathy problem. It's a fixable one. #Wellbeing #EmployeeBenefits #HR #WorkplaceCulture

One of the most exciting parts of building Fringe has nothing to do with product launches or OKRs. It's hearing how it shows up in people's real lives. This weekend I took a trip with my dad for his 75th birthday. We went fly fishing together 🎣 . It's something he used to love, and getting to share that with him for a milestone like this is something he or I will never forget. I booked the Airbnb with Fringe points. Mother's Day is right around the corner. I was able to send my mom flowers through 1-800-Flowers.com using Fringe, too. 💐 Ask me about my benefits and I'll tell you about the trip with my dad and the look on my mom's face. And that's what gets me going about what we're building. #Recognition matters. Helping employees feel seen and known by their team and their managers... that part of Fringe is something I'll never stop talking about. It's core to who we are. But there's also another layer. We get to be part of the moments that matter most in people's lives. The ones outside of work. The ones with the people they care about. A trip with your dad. Flowers for your mom. A gift for a friend going through something hard. That's real life. We're going to be sharing more of these stories because honestly, they're one of the most encouraging things about what we do. If Fringe has been part of a moment like that for you, I'd love to hear about it. #EmployeeExperience #OneToolHappyHumans #PeopleFirst #MomentsThatMatter

When support feels right, employees say things like "I can't believe this is offered at work." They feel surrounded by thoughtful, intentional offerings. Like someone really thought about them. And when they feel that, they brag about their employer to anyone who will listen. People are dating companies because they don't want to marry them. And they don't want to marry them because they don't trust them. They don't feel the love. They don't feel consistently appreciated. They don't feel seen. AI is changing everything about how we work. We'll all have the same tools. We'll all be able to build the same tech. The difference is going to be in the people. And the difference for the people is how they feel about working for you. We win with culture. #WorkplaceCulture #EmployeeExperience #Leadership #FutureOfWork

At Pro Summit I caught up with Isaiah Goodall, Co-founder of Fringe, to talk about ADP Connect and what it looks like when an ADP Ventures portfolio company becomes part of an actual ADP product. Fringe is a great example of what ADP Ventures is built to do. Find the right companies, bring them into the ecosystem, and create something that actually helps clients. Check it out. #ADPProSummit #ADPVentures #Fringe #ADPConnect

4 years of work just went live for thousands of ADP customers — and we got to watch the announcement in Vegas at ADP Pro Summit! ADP officially announced the rollout of ADP Connect, with rewards & recognition powered by Fringe, to all MAS WFN customers at Pro Summit in Vegas! That means every ADP WFN customer will have our rewards and recognition platform - recognition, swag, gifting, challenges, and a lifestyle marketplace -fully embedded in their ADP experience. Our booth was absolutely flooded with ADP customers after Naomi's keynote announcing the partnership and it was amazing to see their reactions first hand: "Wait, it's included for FREE?" ✅ "There's no extra charge for the swag store and challenges?" ✅ "Can managers and employees give out points?" ✅ "Will recognitions show up on ADP Mobile?" ✅ "Oh, we are definitely using this." 🎉 None of this happens without some incredible people at ADP and Fringe. Naomi E. L., - you crushed it on the main stage communicating the value of ADP Connect. Thank you for your leadership and partnership. So good to see you in Vegas! Usman Khan and Isabel Izquierdo - almost 5 years of belief, support, and partnership. We never would have gotten here without you and your leadership of ADP Ventures driving innovation across ADP. Hashim Ibrahim, Jeremiah Johnson, Ava Johnson, Lucia M., Leah McCain, Gina Bonsell, Martin Zhao, Pavithra Rajan, Amy Lohr, Vamshi Koralla, and the ADP Connect, MAS, WFN, and ADP Mobile teams - you made this launch happen. Genuinely. Joseph G. Steinrock - your belief in Fringe from the very early days made this possible. Thank you for your vision and leadership within MAS to get us here. Great seeing you in Vegas! Carl Sajous & Cameron Hom - Over 160 leads and 50+ booked demos at the booth. Enough said. 🔥 It's always a privilege getting to spend quality time with you both and getting to watch you do your thing. Happy birthday, Killa! Not a bad view for your birthday dinner :) And to the entire Fringe team - y'all are incredible. Thank you all for the hard work and dedication you put in every day. Excited for this next chapter. Let's gooo!! 🚀 #ADPProSummit #ADPVentures #HRTech #EmployeeExperience #RewardsAndRecognition

The value of a benefit isn't its dollar amount. It's how aligned it is to what the person actually needs. And how quickly it arrived when they needed it. A 23-year-old doesn't care about your 401k match. Not because they're irresponsible. Because they can't feel 35 years of compounding in their bones. Because what they need today has nothing to do with what they'll need at 65. Benefits can't just be promises of someday. Someday when you retire, there will be money. Someday if something terrible happens, there's coverage. That's not a benefits strategy. That's a list of promises nobody's getting excited about. If you want employees excited about what you're offering, the benefits have to be relevant. And they have to be now. #EmployeeBenefits #HR #EmployeeExperience #Benefits

I came back to my hotel room after presenting at Pro Summit 2026 and found a box of chocolates waiting for me. With a note that said “it takes a village.” I’d just spent time on stage talking about what it looks like when collaboration, communication, and celebration stop being three separate conversations and start being one. The irony wasn’t lost on me. Here I am talking about recognition, and I come back to my room to find it waiting for me. That’s the thing about appreciation. When it’s specific and it’s real, it lands differently. It doesn’t need to be grand. It just needs to be intentional. That’s exactly what we built into ADP Connect with recognition and rewards, powered by Fringe living inside ADP Workforce Now where your team already communicates and collaborates. Not a bolt-on. Not a quarterly program. A way to make “it takes a village” something your people actually feel, not just something leaders say. Chocolates don’t last. But the intention behind them does. #ADPProSummit #ADP #ADPVentures #ADPTech #SayingThankYouMadeEasy

Day 2 at ADP Pro Summit in Las Vegas. ADP Ventures does a lot of its best work behind the scenes. Deals, partnerships, incubation, supporting founders like Fringe building inside the ADP ecosystem. Clients don’t always see that engine running. This week they do. Getting our team in front of clients at an event like this matters. It puts a face on what ADP’s innovation arm actually looks like and what it’s working on. This morning, Naomi E. L. and Vishal Banerjee took the main stage and delivered. I caught up with both of them after to hear, in their own words, what ADP Ventures means to ADP and to the clients we serve. Enjoy! #ADPProSummit #ADPVentures #Innovation #LasVegas