Forrester

In this week’s episode of Forrester’s What It Means podcast, we dig into: ➡️ A legal ruling against Google that could shake up the adtech market. ➡️ New capabilities to make Microsoft’s AI agents smarter. ➡️ A major sell-off that could breathe new life into Intel’s strategy. Check out Senior Analyst Alvin Nguyen's take on Intel's latest move. 🎧 Listen to the full episode here: https://forr.com/4iN20XU

The future of technology isn’t waiting. Neither should you. Join Brian Hopkins, VP, Emerging Tech & Principal Analyst, for an insight-packed webinar breaking down the Top 10 Emerging Technologies for 2025. In just 45 minutes, you will get: ✔️ A first look at the technologies set to transform business in 2025 and beyond ✔️ Real-world use cases and timelines for impact ✔️ Insights into what didn’t make the cut and why Whether you’re shaping strategy, setting budgets, or building next generation teams, this session will help you lead with confidence. 📅 Register now: https://forr.com/3EQ3sKY

🔒 Security leaders, take note. Sandra Carielli, principal analyst on our security & risk team, shares why this year’s top 10 emerging technologies report is a must-read. It highlights not just what you’ll need to secure but the innovations that can help you secure smarter. 👉 Forrester clients: Get access to the report starting April 29. 👉 Not a client? Join the exclusive webinar on May 21 to explore the full list: https://forr.com/3RtM3KT

CX and brand experience (BX) are no longer separate conversations. In this episode of the CX Cast, VPs and Principal Analysts Dipanjan Chatterjee & Thomas Husson explain why CX leaders must care about brand experience — and how aligning the two can unlock business growth. 🎧 Listen to our experts here: https://forr.com/4jtHE7i #ForrCX

💡 In an era of volatility, uncertainty and cost optimization, CEOs are expecting real business value from their tech spend. Download our new ebook, "Stop Experimenting And Start Scaling Your AI Efforts," and discover how to create a strategic, scalable AI approach that delivers immediate ROI. ✔️ Learn how to move beyond pilots and harness AI at scale. ✔️ Explore nine key components for a successful AI strategy. ✔️ Get actionable insights to align AI initiatives with enterprise goals. 👉 Download the ebook today: https://forr.com/42kxkZ0 #AI #ScalingAI #TechStrategy #BusinessLeadership #AIMaturity

🎙️ Big news from the What It Means podcast! After more than 400 episodes of expert insights, we’re introducing a new format. Starting Thursday, April 17, tune in every other week for quick, insightful takes from three Forrester analysts. Each episode unpacks the latest in tech and business — from new product launches to major industry moves and emerging market trends. It’s the same trusted insights, just delivered in a new, fast-paced format. 🎧 Subscribe wherever you get your podcasts: https://forr.com/4if5Rg7 #WhatItMeans #Podcast #TechInsights #Forrester

This year has been marked by unpredictability and volatility. New tariffs, trade wars, outages, cyber threats, supply chain disruptions, and geopolitical tensions are all contributing to global market instability. Yet there is opportunity in disruption — even in times like these. Our latest research, How To Thrive Through Volatility, makes it clear: The leaders who succeed will prioritize investments wisely, lead through change fearlessly, and manage risk proactively. Key actions outlined in the report include how to: • Optimize technology investments that deliver long-term value. • Prioritize the right customer segments. • Create a culture that adapts and learns quickly. • Build strategic plans that proactively manage risks. As competitors retreat, market opportunities will emerge for those poised to take control. 📘 Learn how B2B, consumer, CX, and digital, security and risk, and technology leaders can thrive in volatile times: https://forr.com/4iZQ8Cx

In 2025, successful brands will aim to align their brand strategy with real-world customer experiences. At CX Summit North America, CX, digital, and B2C marketing leaders will come together to explore this evolving landscape — uncovering fresh insights and powerful tools to measure, enhance, and optimize the entire customer journey. Be part of the conversation. Register today using code CXNA2025SAVE to save 10%: https://forr.com/42Bufnp #ForrCX #CustomerExperience

We’re still reflecting on an incredible B2B Summit last week in Phoenix! It was an event filled with powerful insights, deep discussions on mastering buying mayhem, and unmatched opportunities to connect and learn from peers. Some standout moments included thought-provoking keynotes from Forrester analysts, dynamic roundtables, our inspiring Women’s Leadership Program, and, of course, an unforgettable night of live music from O.A.R.! 2025 was a huge success, and we can’t wait to do it all again in 2026! Stay tuned for details, and if you’re already thinking ahead, be sure to take advantage of our super early pricing to register for next year now. https://forr.com/40KnL4Q See you at B2B Summit 2026 in Phoenix, April 26 - 29! #ForrB2BSummit

CX Summit EMEA is coming to London this June! Get ready to network, learn, and engage in one of the world’s most dynamic business hubs. By day, gain insights from industry leaders; by night, take in everything London has to offer — from its rich history to its vibrant culture and world-class dining. Have we convinced you to register yet? https://forr.com/4ciQMbM #ForrCX