Feastables

FEASTABLES x THE SUPER MARIO GALAXY MOVIE 🤩🪐 Introducing our new limited-edition cosmic treats made for your ultimate movie night adventure! 🍫GALAXY COCOA CRUNCH BAR Smooth milk chocolate with a fluffy cocoa flavored filling and a galaxy of pink, yellow, and purple stardust crunch. 🥚WHITE CHOCOLATE PEANUT BUTTER YOSHI EGGS Inspired by the fan-favorite character, crack open smooth white chocolate filled eggs with a creamy peanut butter center. ⚡️SOUR BOOSTS GUMMIES Galaxy-inspired gummies in three electrifying flavors that will launch your taste buds into orbit. 🚨 Check out the announcement below: https://lnkd.in/dgHmrAUK

FEASTABLES x THE SUPER MARIO GALAXY MOVIE 🤩🪐 Introducing our new limited-edition cosmic treats made for your ultimate movie night adventure! 🍫GALAXY COCOA CRUNCH BAR Smooth milk chocolate with a fluffy cocoa flavored filling and a galaxy of pink, yellow, and purple stardust crunch. 🥚WHITE CHOCOLATE PEANUT BUTTER YOSHI EGGS Inspired by the fan-favorite character, crack open smooth white chocolate filled eggs with a creamy peanut butter center. ⚡️SOUR BOOSTS GUMMIES Galaxy-inspired gummies in three electrifying flavors that will launch your taste buds into orbit. 🚨 Check out the announcement below: https://lnkd.in/dgHmrAUK

When the Financial Times starts using the REESE'S brand as a case study for "skimpflation," the conversation has officially moved out of the candy aisle and into the boardroom of The Hershey Company. For months, I’ve raised a simple governance question: What happens to a flagship brand like REESE'S when its extensions quietly drift away from the REESE'S ingredients that built its trust? The Financial Times now answers it plainly: The REESE'S line extension sprawl isn’t just a marketing choice; it’s a risk vector. A risk to the REESE'S brand equity. A risk to REESE'S consumer trust. A risk to REESE'S long‑term value creation. The Hershey Company continues to insist that "a broad offering of choices" strengthens REESE'S. But when so many of those offerings rely on chocolate‑style coatings and peanut‑butter‑style cremes, the issue isn’t variety. It’s veracity. This is the inflection point. Not for nostalgia. For governance, because the REESE'S brand is a promise. When the ingredients of REESE'S change, the REESE'S promise changes. And when the REESE'S promise changes, the market notices, as it should. My position remains unchanged: Protect REESE'S core. Protect REESE'S integrity. Protect the REESE'S trust that built the orange wrapper into a global icon. The Financial Times has now put that question squarely on the table. Boards, investors and REESE'S consumers will decide what happens next. What's your take? https://lnkd.in/ets_PMHG #FT #FinancialTimes #Reeses #TheHersheyCompany #BrandIntegrityCrisis #IngredientTruth #SkimpflationExposed #ConsumerTrustBreach #GovernanceFailure #FlagshipAtRisk #MarginEngineering #ValueDestruction #BoardAccountabilityNow

Thank you, Jimmy Donaldson (MrBeast) and Feastables, for your encouragement and support in calling attention to The Hershey Company's swapping out real Milk Chocolate + real Peanut Butter in REESE'S branded products for cheap compound coatings and peanut-butter-creme vegetable oils. The YouTube short video, “Feastables vs. REESE’S,” has received 13,398,644 views, 513,000 likes and 5,169 comments: https://lnkd.in/eTz_x8Cu When YouTube creators start asking me to judge REESE'S Peanut Butter Cups vs. Feastables Peanut Butter Cups, that’s not "content." That’s a market signal. It means REESE'S consumers now treat REESE'S ingredient integrity as a competitive variable, not a footnote. It means the original REESE'S standard still matters. And it means the public understands something The Hershey Company's Board of Directors still avoid saying out loud: If you change REESE'S ingredients, you change REESE'S products. If you change REESE'S products, you change the REESE'S brand. If you change the REESE'S brand, you change REESE'S trust. A 20‑second Short shouldn’t be the place where this gets clarified. But here we are. The market is doing the governance work for The Hershey Company's Board of Directors. What's your take? #JimmyDonaldson #MrBeast #Feastables #FeastablesPBC #Reeses #TheHersheyCompany #YouTubeShort #ReesesYouTube #ReesesFeastables #FeastablesReeses #Governance #BrandStewardship #IngredientIntegrity #ConsumerTrust

Thank you Brad Reese! Feastables is made with real chocolate, always 💪🏻

Make their Easter unforgettable 🐰✨ Limited-edition Easter treats are officially here! From Creamy Peanut Butter Eggs to Sour Strikes Gummies, plus a variety bag filled with mini Peanut Butter Cups and Milk Chocolate bars, these are the treats that will make them jump for joy. Grab them at Walmart, Target, Albertsons, and Kroger and watch their faces light up 😍

So excited to partner with Dollar Tree Stores to bring Feastables to more chocolate lovers nationwide! 🍫 What started as a simple conversation quickly evolved into a high-impact collaboration (featuring MrBeast himself!) and driving real momentum in the category. ☺️ Huge shoutout to the Dollar Tree team for their incredible partnership in bringing this to life! https://lnkd.in/gsMGxrMr Anna Pan Brad Schwalm Bryan Waddell 🍫 Tayler Wicks

Proud to be the Chocolate Merchant for Dollar Tree What started as a category conversation turned into an incredible collaboration with MrBeast and Feastables — bringing big energy (and big sales!) to our customers. I’m especially proud to support a brand that’s committed to more ethical sourcing and actively working to combat child labor in cocoa supply chains. Even sweeter when strong strategy, strong values, and strong results all come together. https://lnkd.in/ebJViFuf

Dollar Tree Stores x MrBeast’s Feastables. When culture and value intersect, good things happen. This partnership was about showing up in a relevant way, connecting with a massive, highly engaged audience, and making it easy for customers to find a brand they love right in our stores. No gimmicks — just strong collaboration, speed, and smart execution from our teams. Proud of how it came together and excited about the new and existing customers walking through our doors because of it. https://lnkd.in/exEASy97