So grateful for the opportunity to be back on The Today Show this morning for Mother’s Day—something I don’t think I’ll ever really get used to. It’s never lost on me how much support the team there has shown our little company-that-could over the years. It honestly blows my mind every time. If you missed it, here’s the segment: https://lnkd.in/ghWdCzSt Aaaaaand just a little friendly PSA: we’re officially in the final stretch—just 2 more days to order to show your mom some love. (And peonies are on sale right now with code TOPMOM) https://lnkd.in/gjcUngAk
Farmgirl Flowers
Manufacturing
Oakland, California 8,073 followers
Shipping burlap-wrapped bouquets, vase arrangements, and gifts to the lower 48!
About us
Our goal is to provide the best flowers and customer experience every single time. We promise to do what's right, and to do our very best, in everything we do. We're proud to design each bouquet by hand and with heart, source our flowers from farms that live up to our high ethical standards, and to create good jobs. We're committed to living our values, and to do our very best for our customers, team, vendors, and environment.
- Website
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http://www.farmgirlflowers.com
External link for Farmgirl Flowers
- Industry
- Manufacturing
- Company size
- 51-200 employees
- Headquarters
- Oakland, California
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Flowers, Flower Arrangements, Local, Green, Bouquets, and Weddings
Employees at Farmgirl Flowers
View 83 employees at Farmgirl Flowers
or
Locations
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Primary
Get directions
Oakland, California 94607, US
Updates
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Some partnerships just feel different, and working with Every Mother Counts has been one of those for us. For the tenth Mother’s Day in a row, we’re so proud to work with EMC and support their mission to make pregnancy and childbirth safer for everyone, everywhere. Through June 12, we’re donating $5–$10 from every With Heart bouquet to help keep that work going. Thank you Grace Lee Kellum for making this happen! To learn more about EMC or to donate directly, visit: everymothercounts.org
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Catching up with Carol and Tim at Bloomberg is always a highlight, and this visit was no exception! We had the chance to talk about Valentine’s Day — what it really takes behind the scenes to make it happen — and dig into the impact versus the intention of tariffs, and how those policies actually play out in floriculture. Grateful for the thoughtful conversation and the opportunity to share what’s happening in our industry in real time. Thanks Bloomberg!
Christina Stembel, Founder & CEO of Farmgirl Flowers joins Bloomberg Businessweek Daily to discuss her company's busy season, saying that Valentine's Day was actually a "warm-up" ahead of expected demand for Mother's Day. Watch our full interview here: https://bloom.bg/4r2gSG1
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We’re officially coming up for air after our 16th Valentine’s Day (how!?). Last week, our Founder & CEO, Christina Stembel, joined the team over at Bloomberg Businessweek to share what this holiday actually looks like behind the scene, from the early mornings, to the incredible humans who make it all happen! This holiday is always tough from a flower perspective. It’s high stakes. It’s high volume. It’s high emotion. But it’s also the most powerful reminder of why we do this in the first place. Getting to help people show up for each other truly never gets old. Catch the full interview here: https://lnkd.in/gaNzyNrU
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A lot has changed in 15 years of Farmgirl. Our Founder and CEO, Christina Stembel, recently sat down with Carol Massar and Tim Stenovec for Bloomberg Businessweek to talk about that evolution and everything she's learned along the way. From a build-to-sell mindset to a more sustainable, intentional build-to-grow approach, it’s been a journey (and then some)! One thing that hasn’t changed? How grateful we are for the chance to chat with people who ask some of the most thoughtful questions. Thank you for having us! Listen to the segment here: https://lnkd.in/gXMwB6iZ
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This one’s special! As a female-founded and primarily female-run company, it means the world to be included in a space that champions women doing hard things. Fortune’s MPW is truly our daily read, which makes this feature all the more meaningful!
Christina Stembel’s Farmgirl Flowers seemed like a huge success. The ecommerce flower delivery business was a media darling of the 2010s—and though Stembel never was able to raise any outside capital, its home base in San Francisco made it seem like part of the startup ecosystem. “To the outside world, we were super successful,” she remembers. In 2019, the company did $34 million in revenue—but only $36,000 in profit. And Stembel only paid herself $60,000 that year. The next year, what seemed at first like an existential crisis quickly became a boom; during the pandemic, people sent flowers to each other and were eager to brighten up their homes. The company reached $60 million in sales in 2020 with 200 U.S. employees and 100 more in South America. But as soon as the world reopened, sales cratered. In 2021, the business suffered a $5-and-a-half million loss—and Stembel took out a $3-and-a-half million personal loan to keep it afloat. Today, Stembel has overhauled her business model four times, and she’s running a much smaller company. She has 30 employees; bouquets are now assembled externally, rather than fully in-house, as differentiated Farmgirl from competitors for years but kept its costs high. (They’re still designed in-house.) And Stembel has redefined her definition of success. Read more: https://lnkd.in/eBn4NYwj
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Fifteen years. 🤯 Some days it feels like the blink of an eye. Other days… well, let’s just say bootstrapping a company through recessions, a pandemic, and more “you can’t do it that way” conversations than I can count does something to a person. When I started Farmgirl in my tiny San Francisco apartment (illegally, oops 😬), armed with YouTube tutorials, a whole lot of grit, and zero pedigree, I had no idea what I was doing. No investors. No safety net. Just a belief that if I worked harder than anyone else, I could build something real. Fifteen years later, what I’ve learned is this: Success isn’t the glossy magazine cover. It’s not the valuation or follower count. It’s the 3am flower-market runs. The blurry first website photos. The work-however-long-it-takes days. The getting back up when things fall apart - over and over again. The people who show up with you through it all. The customers who believed in us long before we had it figured out. It’s every single big mistake, little win, and messy middle parts that brought us here. I’m older now. Wiser (on good days). Definitely more tired. But more grateful than ever — for this journey, this team, and this community. If you’ve been cheering us on — whether since our burlap-wrapped and bike courier beginnings or you just found us — thank you. Truly. We wouldn’t be here without you. Here’s to the next 15 scrappy, come what may, amazing years.
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A little something different from the makers of #marketplace! Listen to founder and CEO Christina Stembel talk about what it takes to become a CEO on #millionsbazillions from #NPR https://lnkd.in/gziT9npr
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TV magic? More like 5am alarms, unglamorous sweat, and oranges rolling through the streets of Manhattan. But when our founder and CEO, Christina Stembel, gets to talk summer flowers on the Today Show, it’s all worth it. This never gets old. And we never take it for granted. 💛 📺: https://lnkd.in/gDBvrpkP Shoutout to Casita Creative Studio for making us shine!
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