FACTORY PR

We teamed up with PARLUX LTD. and #VinceCamuto to bring Wonderbloom Haze to life. From concept to execution, including high-profile interviews with campaign face Ava Phillippe, Factory PR implemented a media strategy and supported with full event production to launch the fragrance in style. We hosted an intimate launch party at Lavan Chelsea, transforming the space into an enchanted garden where top beauty editors and lifestyle influencers gathered for an immersive evening of scent discovery. The results? 2.06B+ media impressions, 33+ pieces of earned coverage, and 988K+ social impressions 💜 #PR #WonderbloomHaze #AvaPhillippe #VinceCamuto

Following an incredible response in LA, we were thrilled to bring our biannual Press Preview and Open House to NYC! Over two exciting days, we welcomed more than 100 leading editors, influencers, and stylists into our showroom for an immersive introduction to our clients and their latest offerings. Guests experienced curated, one-on-one walkthroughs, diving into cutting-edge tech innovations, new fashion collections, and hero products from our beauty brands—plus exclusive first looks at what’s launching next. These previews are a cornerstone for fostering meaningful relationships, and we're proud to see direct results in the form of product pulls, confirmed placements, and ongoing buzz across both traditional media and digital platforms. A huge thank you to everyone who joined us—we loved sharing what’s new and what’s next. Until Fall! 💫 #FactoryPR #PressPreview #MediaRelations

Happy Earth Day! 🌎 Earlier this month, we had the honor of bringing the 8th annual REPREVE® Champions of Sustainability event to life with a dynamic press and influencer trip to North Carolina. From behind-the-scenes tours of the first U.S.-based Textile Takeback™ operation to a powerful keynote by former Nike CSO Noel Kinder, guests—including editors from Vogue, Forbes, Sourcing Journal, and eco-voices—left inspired by REPREVE’s commitment to circularity and transparency. The result? Coverage across top sustainability, fashion, and business media, 250M+ impressions, and an energizing conversation around what it really means to create at scale with the planet in mind. ♻️ We're proud to partner with Unifi Manufacturing, Inc. (makers of REPREVE® ) on telling this story! #PR #Influencer #Sustainability #EarthMonth

We're excited to support Emmy-winning host #RossMathews and his husband, Dr. Wellinthon García-Mathews, on the launch of their heartfelt new children’s book, Tío and Tío: The Ring Bearers. Our team is working closely with Penguin Random House on the release, collectively securing top-tier media placements and exclusive interviews where the duo shared the story behind the book, its message for families, and why Drew Barrymore was the dream choice to write the foreword. Keep an eye out for Tío and Tío at your local book stores! 📚 #PR #TioAndTio #Publishing

We’re proud to share 21Seeds is a Shorty Awards finalist 🏆 for last summer’s unforgettable The O.C. x 21SEEDS campaign starring Rachel Bilson. As we await the official results on April 30, help us secure the Audience Honor by voting daily at the link below for the popular vote. Let’s bring this one home! 🌊🍸 https://lnkd.in/gjJBmbRe #ShortyAwards #21SEEDS #TheOC

During the last week of March, Factory's LA team hosted our biannual press days, opening the doors to our West Hollywood showroom for influencers, stylists, VIPs, and editors to view and learn more about our client collections. Each guest received a one-on-one walkthrough of displayed brands such as MCM WORLDWIDE, #GU, ASOS.com, J.LINDEBERG, Henry Rose, Elizabeth Arden, IKEA, EssilorLuxottica, and more. We have learned that most direct requests come from the education and immersion of our biannual press days and see them as a definitive catalyst for coverage and seeding opportunities. Through thoughtful outreach to top-tier guests and with the incredible support of our clients, we welcomed 150+ attendees over the two-day open house. Huge kudos to our LA team for their hard work, collaboration, and dedication! #pr #pressdays #influencer #VIP

✨ Insomniac & Tomorrowland are proud to present UNITY at he Sphere in Las Vegas, NV. A multi-sensory adventure. 🌐 The experience premieres August 29 + 30 + 31, 2025 – Labor Day Weekend. ⟡ Hotel + Ticket Package Pre-Sale: March 27 at 10am PT / 18:00 CET ⟡ Ticket Pre-Sale: March 31 at 10am PT / 19:00 CEST Pre-Sale sign up & more info here→ unityxsphere.com UNITY: An electrifying journey through a fusion of music, storytelling and technology, where Headliners and People of Tomorrow spark new friendships, connections and memories for all. Follow @unityxsphere on all social platforms for new info & updates. 💫 This is just the beginning! #insomniac #tomorrowland #dancemusic #sphere

It's official: Loop has partnered with the McLaren Formula 1 Team to create the co-branded McLaren F1 Team x Loop Switch™ 2! This collaboration combines Loop's acoustic expertise with McLaren Racing's high-performance culture, showcasing our shared commitment to precision engineering and excellence. Whether you're trackside, powering through your day, or pushing your limits at the gym, this limited-edition McLaren F1 Team x Loop Switch™ 2 helps you control your sound environment for optimal focus and performance. For our team, bringing together these two innovative brands represents both a professional milestone and a passion project. Let's go, Papaya! #LoopEarplugs #McLaren

📰 Substack is the New Media Powerhouse 🎤 Senior Director of Beauty, Richard Gallo While newsrooms continue to shrink and traditional media evolves, Substack has emerged as the go-to platform for former editors and industry insiders, fostering loyal, niche audiences. Many of these writers are ones I’ve followed for over a decade—across publications and now to their independent platforms. 💡 Substack newsletters like Office of the Surface by Jamie Rosen (sharp beauty insights) and People, Brands, and Things (campaign and partnership updates) provide deep industry pulse checks and nuanced trend analysis. With no advertiser influence or space limitations, these writers deliver unfiltered perspectives that complement mainstream media. 🤝 Building authentic relationships with these independent voices is no longer optional—it’s an essential part of a well-rounded PR strategy. Substacks offer brands a chance to engage in candid, high-impact conversations that strengthen their presence across media landscapes. 🌟 Currently, my favorite substack is After School by Casey Lewis! Substack Links: 🔗 https://lnkd.in/eCGjTdbW  🔗 https://lnkd.in/e7KRcYhH 🔗 https://lnkd.in/een_NC5u 

Our client, Loop Earplugs, has partnered with #Coachella 2025 to bring festival-goers an exclusive, limited-edition earplug design—perfect for protecting your ears while staying fully immersed in the music. As Loop’s PR partner, we crafted a dynamic strategy to amplify this collaboration, driving awareness across lifestyle, music, and fashion media. We leveraged our extensive network to secure top-tier press placements (Variety, T3, and more), engage influential tastemakers with seeding, and are excited to position Loop as the ultimate festival essential with a press trip to Coachella in April! 🌞🎶 #PR #LoopxCoachella #EarCandy #ProtectYourVibe https://lnkd.in/ep33zYG6 https://lnkd.in/eYARUa2V