Epsilon3 reposted this
Give people a goal that feels unattainable and they won't push harder. They'll just quietly accept it won't happen. I consciously try setting targets at 90% of what I think is possible. Not 100. Not stretch-to-the-point-of-absurdity. Just far enough that people feel the pull, close enough that they actually believe it. The goals that drove the best work I've been part of were never comfortable, but they were never unbelievable either. The philosophy at SpaceX was built around exactly that, and those were the targets where the work was consistently at its best. When a goal feels within reach but not within comfort, people work toward it differently. Miss the goal by ten days on a target that felt impossible? That's still progress you wouldn't have made otherwise. Hit a comfortable target exactly on time? You probably left something on the table. But a key piece that holds it all together is the milestones in between. A big goal without intermediate markers is just pressure without direction. When people can see that hitting this week's milestone puts them on track for the bigger one, the whole thing becomes real. We think about this constantly at Epsilon3. Getting the goal right is core to our culture, and it makes a real difference in how the team moves together. How does your team think about goal setting?