EON

📢 Universal Thread: Target's US $1bn Circular Fashion Brand brand scales Digital Product Identities across the portfolio, embedding principles of commerce and circularity into hundreds of millions of products - powered by EON's OS for products. Each digital identity is complete with cross-selling, easy reorder, transparency, customer loyalty rewards and new embedded after-sales services: powered by EON's 1ClickResale, auto-populating listings into Poshmark. 📰 "Target's Universal thread brand is worth more than US $1bn and has released a new catalog of sustainable clothing. All Universal Thread apparel and accessories now include digital ids, created in partnership with Target's real product cloud platform partner EON. The IDs feature a QR code on the item's label that provides information about the product's sustainability features. The QR code also leads to third-party resale services that extend the lifespan of the clothing, helping with the brand's circularity goals. " - Sustainabililty Mag: https://lnkd.in/eK5GTv83 #DigitalProductPassports

🚀 Last week, at the Textile Exchange Conference in Lisbon, Avery Dennison Label and Packaging Materials and EON joint panel discussion on hashtag #DigitalProductPassports – highlighting EON's role in the CIRPASS-2 - Digital Product Passport pilot program and discussing how together – Data Platform and Label Vendors – bridge the digital and physical for hashtag #DPPs at scale. 🙏 Thank you to Avery Dennison, Textile Exchange, CIRPASS-2 - Digital Product Passport and more! 👏 Bravo Elyse Tosi!

📈 As the growth of resale outpaces traditional retail, it was timely for EON Founder and CEO, Natasha Franck to join the Council of Fashion Designers of America (CFDA) to discuss how Digital Product Identities will change the landscape entirely. This innovation enables brands to control, monetize, and steward ongoing transactions while maintaining a lifelong connection to their customers and products. 📢 Why are brands only part of a single transaction? The winning brands will generate multiple transactions on each product, outperforming competitors with higher operating profit margins, as their products generate revenue long after the initial sale. 🚀 Achieving this requires a mindset shift. Resale may not be a separate business model, but rather one of many transactions in a product's lifecycle, including rental and repair. To capture and facilitate all of these transactions, brands need to adopt a systems-based approach. This involves removing data silos and introducing a horizontal data layer that allows for data sharing and exchange to drive these various transactions. It's time for a .. 'product as systems' mindset! Thank you to FASHIONPHILE, Council of Fashion Designers of America (CFDA) and Alternew for the invitation to be part of this wonderful conversation with you all ! #DigitalProductPassports #OneIdentityInfinitePossibilities https://lnkd.in/eYfcPwDF

🚀 We're hiring! Join EON’s growing team. We're looking for a Senior Client Services Engineer based in Europe (remote, CET timezone) to help lead one of the fashion industry's most transformative digital initiatives. In this role, you'll: 🌍 Guide top-tier fashion, luxury, and retail clients through their Digital Product Passport journeys ⚙️ Tackle complex client implementations with confidence and technical expertise 🤝 Work with an exceptional, mission-driven team at the forefront of product intelligence innovation If you’re passionate about driving sustainable innovation and have a proven track record managing complex client relationships and implementations, we’d love to hear from you! 📩 Apply now or tag someone who would be a great fit! https://lnkd.in/eFxFYvXy #Hiring #ClientServices #DigitalProductPassport #FashionTech #Sustainability #RemoteJobs #EON

📢 Fashionista: 'Tech is Fueling the Next Phase of Fashion Resale' by Emma Rayder covers the opportunities, complexities and systems critical for success! 📈 "There is an opportunity to accelerate the growth and ease of resale by removing the need for manual data entry, according to Natasha Franck, the founder and CEO of digital identity technology company EON. 'Digital identities, also known as Digital Product Passports, can make it possible to auto-populate product listings into resale environments for customers. Brands can deliver best-in-class after-sales services and increase customer-lifetime-value; customers can seamlessly resell and maximize earnings; and resale solution providers gain access to best-in-class inventory, product data and new users.' 📲 This involves creating a data profile for a product — either at its origin or retroactively — that enables its reselling, rental or recycling to take place through a variety of avenues that the brand stewards and has visibility into. Coach, for example, leverages EON's platform and app to power the hashtag #DigitalProductPassports on its circularity-focused Coachtopia line. This integration allows consumers to list their pre-loved Coachtopia products on Poshmark with one click, and allows Coach to tap into peer-to-peer resale for the first time, while maintaining visibility and retaining a portion of secondhand profits. ♻️ Digital product passports solve a number of resale pain points on both sides of the equation: Sellers can list products with just one click, and buyers can trust that their purchases are authentic. Importantly, digital product passports will be mandatory for brands based in — and that sell into — the European Union by 2028, thanks to the Ecodesign for Sustainable Products Regulation (ESPR). " https://lnkd.in/gYc7rWRS

👏 Congratulations, Target! 👕 Now, get more from your clothes. 🌐 EON is proud to power Target's digital IDs. 💫 Every Universal Thread apparel item now includes a unique QR Code where you can follow the journey of your item — materials, care, styling & resale all in one place. EXPLORE MORE HERE: https://lnkd.in/exem_yKd 🙏 Thank you for the years of partnership to build this very exciting new reality. Jason Breen, Janell Hibbard and many more! #DigitalID #DigitalProductPassport