“We help clients turn market complexity into clarity.” In our Face of EMARKETER series, Carina Lamb (née Perkins), Senior Analyst, Retail & Ecommerce, shares how the analyst team combines forecasts, proprietary data, and deep research to turn complex information into clear, actionable insights, helping our clients navigate fast-moving markets with confidence. Take a look: https://lnkd.in/e6mimB42 #FaceOfEMARKETER
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
Get directions
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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Join Principal Analysts Nate Elliott and Max Willens, with host Minda Smiley, for a conversation on ways marketers can intentionally combine AI-powered workflows with the authenticity and relatability of creators. Save your spot: https://lnkd.in/e3_mVqZG AI is reshaping how brands create and distribute content, but it’s also raising real questions about authenticity. At the same time, creators remain one of the strongest drivers of trust. So how do marketers bring those two forces together thoughtfully? Learn how to strengthen credibility, deepen engagement, and build lasting connections in an increasingly noisy digital landscape. The Future of Trust: Leveraging AI and Creators 📅 Tuesday, April 21 ⏰ 2pm ET / 11am PT
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🔊In a crowded digital environment, 80% of advertisers say audio delivers higher attention and less distraction, according to new Spotify research. As trust and focus become harder to capture, learn how audio is emerging as a more reliable way to reach listeners in this sponsored article by Spotify Advertising: https://lnkd.in/gUGNA_Ew #audio #advertising #marketingtrends
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📰 Michael Lipka, Associate Director of Research at Pew Research Center, joined us on the Behind the Numbers podcast today to discuss America's relationship with news, including: – Why Americans consume news – How they receive information – The evolving behaviors emerging from their growing distrust of the news media Tune in to the full conversation with EMARKETER's Marcus Johnson and Jennifer Pearson. Listen anywhere, or watch on YouTube and Spotify: https://lnkd.in/eN9Twqb9 Made possible by Rokt
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Attending POSSIBLE? Join EMARKETER and Morning Brew Inc. for lunch and thoughtful conversation in "Attention in the Age of AI: What Actually Breaks Through Now." Space is limited, so request your invitation now: https://lnkd.in/ee5rZ7DQ As creators and communities replace algorithms, and intention becomes more valuable than attention, Morning Brew Inc.'s Ryan Aspell and EMARKETER's Nate Elliott and Max Willens will help marketers understand these emerging trends and shifts, while also providing a playbook for how to navigate them. 📅 April 27 | 12:30–1:30 PM 📍 Flicker Room at Fontainebleau #POSSIBLE #POSSIBLE2026
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Why is YouTube the “new king of all media?" Which strategies are most likely to help competitors catch up? What—if anything—might trip YouTube up? Tune in to the full discussion between Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify: https://lnkd.in/e4ZVF92C Made possible by Rokt
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Retail media metrics don’t always show true impact. Incrementality is becoming key to understanding what actually drives sales. Learn how CPG brands are measuring true sales lift in this sponsored article by DoorDash Ads: https://lnkd.in/ejsY27tF #RetailMedia #CPGMarketing #AdMeasurement
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Join us in New York City on May 14 for EMARKETER’s Ad Buyer Strategies 2026 Summit — a full day of insights into the trends shaping advertising investment right now. Secure your ticket: https://lnkd.in/eNRCqV_W Be among the first to access our Spring Advertising Forecasts and hear candid conversations with leaders from NBCUniversal, Mondelēz International, Digitas North America, Horizon Commerce, Bayer, Newell Brands, M+C Saatchi Performance, and more. Ad budgets are under pressure. Channels are evolving fast. And AI is accelerating everything. If you’re responsible for where—and how—ad dollars are spent, this is an event you won’t want to miss. Thank you to our sponsors Philo, Verve, and Partnerize. #EMARKETERSummit #advertising
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EMARKETER reposted this
There are now over 900m people using ChatGPT every week. And one question we keep getting from brand managers is - does my brand show up when someone asks ChatGPT for a product recommendation? We've been quietly building something at EMARKETER: a tracker that monitors which brands ChatGPT recommends across dozens of categories, and how that changes over time. We call it the AI Visibility Index. Our Q1 2026 update of the Personal Care & Beauty leaderboard is out, and a few things jumped out: • La Roche-Posay Laboratoire Dermatologique is now the #1 most-recommended brand overall, mentioned in 22% of ChatGPT queries in the personal care & beauty category • Colgate dethroned previous leader Crest in the Oral Care category in Q1 2026 • No single brand dominates all three makeup categories. Fenty Beauty leads Face Makeup, Clinique leads Eye Makeup, Maybelline New York leads Lip Makeup • Some legacy players slipped: Maybelline and Clinique both dropped vs. Q4 2025 This matters because AI is increasingly the first stop for product discovery, and the brands winning here aren't always the ones with the biggest ad budgets. Curious to go deeper on your category? Let's talk. I'll keep sharing findings here. Next on my list is financial services (I'm thinking bank accounts, credit cards, and more). What category would you most want to see? Pop it in the comments. 👇 #GEO #AISearch #EMARKETER #GenerativeAI #BeautyMarketing #BrandStrategy Daniel Flynn Rob Rubin Vladimir Hanzlik
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EMARKETER reposted this
What a huge honor to kick off Shoptalk with a new research presentation on the AI Stage. I shared some fresh data on how AI is reshaping the shopper journey, and what it means for brands and retailers right now and in the years ahead. • We forecast that AI platforms like ChatGPT and Gemini will drive nearly 9% of US ecommerce sales by 2029, worth nearly $145 billion in that year under our base case scenario. Under a more aggressive adoption scenario, the share would reach nearly 14%. • From our newly published survey of AI-assisted shoppers in partnership with Publicis Commerce, we found that the middle of the funnel is the current sweet spot for AI in the path to purchase. Most respondents saw AI as a research helper, rather than decisionmaker or even co-decisionmaker. • And AI assistance actually extends the consideration phase, rather than compressing it. We tend to think of AI as an efficiency driver, but only a third of AI-assisted shoppers said it helped them buy faster, the rest noted no change or more time spent to make purchases when they used AI. • That's because these shoppers are both engaging more deeply with AI shopping conversations and following up on AI recommendations with their own research outside of AI. This underscores the need for brands to not only optimize for AI but also for humans looking for validation outside of AI. I'll have more to say about the past few days once I get a chance to sit down for another minute, but first a big thank you to everyone who made this possible including Ben Miller for the invitation and Suzy Davidkhanian Jonathan Tam Steve Severinghaus Vladimir Hanzlik for the valuable feedback and discussions! Check out my full presentation, available for download via the link in the comments. #shoptalk26 #ShoptalkSpring
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