E.L.F. BEAUTY

We believe in ownership—in every sense of the word.     That’s why every e.l.f. employee is granted equity from day one. Because we ask our team to show up fully vested in all we do, we also give them a seat at the table. 🫶    Ownership isn’t just about stock—it’s about transparency, trust and talking through the hard stuff.    “We sort of overshare internally,” said Scott Milsten, e.l.f.’s Chief People Officer. “So, while this is a time when I think you might find companies retreating into silence, we absolutely go the other way.”      Here’s what we’ve learned:  ➡️ Overshare > Under-communicate: Our team deserves more than sugarcoated updates. We’re open about the headwinds, honest about the implications and proactive in discussing long-term value creation. ➡️ Equity is empowerment: Our compensation structure gives all employees a stake in the company. That means we treat every team member like an owner—because they are one. ➡️ Stay the course: Many things fluctuate. Our missions does not. Our ability to take market share, innovate and lead with purpose remains as true as ever.     Through every challenge, our mantra remains: anything is e.l.f.ing possible. 🚀    We’re grateful for leaders like Scott and the culture we’ve built together—one of high-performance teamwork fueled by a one team, one dream mentality.    Read the full story by Fortune here: https://lnkd.in/eJ3cSKWq  

We believe in a glow that goes the distance. That’s why we’re unleashing our latest campaign — "The Many-Trick Pony" — starring none other than our holy grail, social media darling, and overachieving workhorse: Halo Glow Liquid Filter.      In a world full of predictable beauty commercials, we decided to flip the script (and make a horse talk). Voiced by the iconic Rebecca Black, our animated pony gallops straight past expectations — proving that Halo Glow is anything but a one-trick wonder.     Versatility is a superpower, accessibility is non-negotiable, and glow comes without compromise. Cruelty-free, community-first, and crafted to unleash your many talents — Halo Glow isn't just a one-trick pony.     Or as our sassy, wind-blown pony would say: “We prefer a multi-talented small-boned horse.” 🐴    The moral of the story?  Don’t let anyone put your glow in a box — because when it comes to your shine, you should always be the one holding the reins. ✨    “The Many-Trick Pony” is our rally cry to be anything and everything you want to be — and yes, an e.l.f.ing hilarious excuse to make a horse talk. 😂

Keys Soulcare inspires to change the conversation in beauty through its community of ‘lightworkers’.        Who are lightworkers? Individuals who exemplify authenticity, purpose and the brand’s soulful ethos – those who shine their light at full wattage.       “They are truth tellers and uplifters who remind others to show up authentically. Their stories demonstrate the profound impact of intentional relationships on personal growth and collective well-being,” said Laurie Lam, Chief Brand Officer, e.l.f. Beauty.       In a recent Cosmetic Business feature, Keys Soulcare, the holistic beauty and skincare line created by Alicia Keys and e.l.f. Beauty, leverages the powerful voices of their lightworkers in a three-part video series with The Skin Deep, an online platform for authentic conversations.     “This series explores how meaningful dialogue can spark reflection, connection and healing,” says Lam. “At Keys Soulcare, our rituals have always been more than skin deep. They focus on the whole self, inside and out, skin and soul.”     Each episode features real relationships and vulnerable conversations celebrating emotional wellness and inner glow.    Episode 1: Podcaster Justin Frett and lifestyle blogger Darren Graham explore friendship, growth and self-love. Listen here: https://lnkd.in/eWvVYaf3    Episode 2: Content creator Kiana Leroux and her daughter explore the power of care and connection. Listen here: https://lnkd.in/exkAHhzF      Tune back in on May 11 with a Mother’s Day special featuring Alicia Keys and her stepson Nas.    Read the full Cosmetic Business article here: https://lnkd.in/eD9yYbgR  

At e.l.f. Beauty, we believe in empowering. legendary. females.      We’re proud to deepen our commitment to women’s sports by teaming up with Olympic gold medalist, Team USA icon and Minnesota Frost star Kendall Coyne Schofield.     Kendall is a trailblazer and a movement maker on and off the ice. It was Kendall’s bold outreach to Billie Jean King that helped spark the creation of the Professional Women’s Hockey League (PWHL), a league built to uplift and champion women hockey players.     For e.l.f., this partnership is personal. It's about creating real visibility, real opportunity and real impact for the next generation of athletes. Because when you see it, you can dream it—and then be it.     Together with Kendall and the PWHL, we’re showing up for the voices, talents and dreams that have too often been underrepresented in sports—and in the world.     Women's sports are not just the future—they are the fastest-growing opportunity in sports today, and we're honored to stand on the frontlines of this transformation.     Anything is e.l.f.ing possible.     “I think like me, e.l.f. is committed to inspiring confidence in women and empowering them to break barriers,” said Coyne Schofield. “I’m proud to bring that shared value to the PWHL community and fans.”     Hear more from Kendall’s interview with Forbes here: https://lnkd.in/gxkzy5HZ  

💸 This Financial Literacy Month, we leveled up learning — e.l.f. style.     Name another CFO who joins Twitch livestreams?! Our very own Mandy Fields joined our Gamer-in-Chief Anna Bynum and our incredible e.l.f. community on Twitch to drop tips on building financial confidence and to launch our newest Roblox game, Fortune Island. 🎮🏝️     Fortune Island is designed to help players Earn.Learn.Flex. with their finances — blending education, empowerment and fun all in one. Because at e.l.f. Beauty, we believe financial literacy should be as accessible as beauty.     At e.l.f., there’s zero distance between our C-suite and our community. We show up, we listen, we learn—together.      Here’s a few quick financial tips Mandy shared:   ✨ Combine your skills with your passions.  ✨ Start saving early—time is your best asset.   ✨ It’s okay to pace yourself—financial growth is a marathon, not a sprint.     If you missed it, you can still catch the full Twitch livestream here: https://lnkd.in/ej_EM3AQ 

Let’s make sense of cents. 💵    This Financial Literacy Month, we’re leaning into something powerful: the connection between knowledge and confidence.    We are proud to be making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to empower the Roblox community through engaging financial literacy education while fostering self-confidence among players.     “Fortune Island: earn.learn.flex.,” created in partnership with Chime, a leading financial technology company and the No. 1 most loved banking app, was made to unite the community in a fun, engaging way while teaching essential financial decision-making skills. 💪    Financial literacy is more than budgets and bank accounts. It’s the ability to dream bigger, to take control, to build the future you want. 💥 1 in 3 Gen Z's lack confidence in managing finances  💥 3 in 4 feel they only have enough money to survive, not thrive    To provide our community with the tools they need, we are bridging the financial literacy gap and empowering our community.     Through our support of financial literacy initiatives, we’re championing the belief that financial wellness is self-care — because when you understand your money, you understand your power.      Here’s to building confidence, independence and generational change — one lesson at a time. 💡💰✨    Dive into the world of financial literacy and play today on e.l.f. UP!: https://lnkd.in/ejz-DwGE

What makes e.l.f. Beauty a great place to work? The answer starts—and ends—with our people. We focus on creating a workplace where every eye, lip and face feels seen, heard and valued. ❤️    We stand up for what’s right—inside our walls and out in the world. We build with purpose. We champion inclusivity. And we lead with a kind heart.     That commitment shows up in how our team feels:  💬 94% say e.l.f. Beauty is a great place to work  💬 97% enjoy the responsibility and credibility of their work  💬 97% are proud of how we contribute to our community  💬 96% say they felt welcomed when they joined  💬 93% feel empowered to go above and beyond  💬 94% take pride in working here     We’re also proud that our teams reflect the community we serve:   👩 74% women  🌍 44% diverse  🔥 76% Gen Z and Millennials     These numbers reflect something deeper: a culture rooted in our ethos.      We’re not just making beauty accessible—we’re building a space where people can show up as their truest selves, do meaningful work and grow together.     Thank you to every team member who brings our values to life each day. You’re the reason we are a different kind of company. 🚀

e.l.f. Beauty took home TWO The Webby Awards—and we’re feeling all the e.l.f.ing feels. 🏆 Webby Winner — Advertising, Media & PR 🎥 Judge Beauty 🏆 Webby Winner + People’s Voice Winner — Websites and Mobile Sites 🔗 e.l.f. Beauty Corporate Website The Webby Awards are known as the “Internet’s highest honor,” spotlighting the most innovative work online—and we’re proud to be recognized for pushing boundaries in both storytelling and strategy. What’s unique about these awards is the recognition is based on both the judges and the community. There are 3,000 of our esteemed peers voting on behalf of the International Academy of Digital Arts and Sciences. Our Big Game spot, Judge Beauty, is an e.l.f.ing hilarious take on our incredible value. Our newly revamped corporate website is our desitination for all things e.l.f., serving not only our community but potential candidates too. These wins are a reflection of our incredible teams, bold partners and our community who inspires everything we do. Special thanks to our team and all our partners – especially SHADOW and Kettle. Thank you for voting, believing and building with us. At e.l.f., we create moments that reflect our values of being bold disruptors with a kind heart, all in the spirit of being a different kind of company. 🚀

Feeling #blessed ✨   We’re honored to be in the running for not one, but TWO prestigious awards:  🏆 Shorty Awards – honoring the best of social media and digital storytelling.  🏆 Cosmopolitan’s Reader’s Choice Beauty Awards – where you vote on the holy grail beauty must-haves.     We are so grateful to have 10 category nominees for the Shorty awards and 10 products and brands as finalists in the Cosmo Reader’s Choice awards!    At e.l.f. Beauty, we always say—we’re a brand for the people, by the people and with the people. Every vote, every comment, every share, every moment of e.l.f. love fuels our mission to make the best of beauty accessible to every eye, lip and face.      So now… we’re turning it back to you, the community that makes it all possible. 🫶 Please vote, vote, vote!  📲 Shorty Awards (until 4/30): https://lnkd.in/gjJBmbRe  📲 Cosmo Beauty Awards (until 6/1): https://lnkd.in/g3HNqhbm     Let’s keep making history together—one click at a time. ❤️