Most teams don’t have an AI problem. They have a content production problem. They need to create more learning content than ever before—but: – Production is too slow – Costs don’t scale – Workflows are fragmented AI is changing that—but not in the way most people think. The real shift is toward AI-enabled production systems that combine speed, scale, and creative control. We’re breaking this down in a live session this week. Nick Almond (COO, CreatorUp) will walk through how organizations across education and enterprise are actually producing learning content today. No theory. Just how it works in practice. Register for Thursday, April 9 9:00 AM PST: https://luma.com/cuedz4jg 12:00 PM PST: https://luma.com/2nc04h52
About us
CreatorUp is a platform for companies to get enterprise creative content at scale - powered by a global network of 10,000+ creators and the CreatorUp Media Maker GenAI platform. Trusted by over 250 global brands including Google, YouTube, TikTok, IBM, AirBnB, and Kaplan. Visit us at CreatorUp.com CreatorUp - We make content easy™
- Website
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https://www.creatorup.com
External link for CreatorUp
- Industry
- Media Production
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2012
- Specialties
- How to Make Video Content, Video Marketing, Branding, Online Marketing, YouTube, Social Media, Content Creation, Content Strategy, Professional Development, Digital Media, Digital Marketing, Audience Building, Digital Media Production, Video production, 360VR, media production, and video platform
Locations
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Primary
Get directions
525 S Hewitt Street
Los Angeles, CA 90013, US
Employees at CreatorUp
Updates
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Want to get to know the CreatorUp team and how we could help with your learning content in the era of AI? Please join us for our upcoming webinar! We'd love to meet you and get to know you better. Sign up below! Register for Thursday, April 9 9:00 AM PST: https://luma.com/cuedz4jg 12:00 PM PST: https://luma.com/2nc04h52
AI hasn’t reduced the need for learning content. It’s completely changed how it gets produced. Across K-12, higher ed, and corporate learning, teams are under pressure to create: – More courses – More video – More learning assets Faster. At scale. Without increasing cost. Most are stuck between traditional production (too slow) and AI tools (too fragmented). We’re hosting a session next week on what the new model actually looks like. Nick Almond (COO, CreatorUp)—who has led AI and content discussions across global conferences—will break down how organizations are building AI-enabled content production systems that actually work. If you're involved in learning, L&D, content, or communications, this is directly relevant. Register for Thursday, April 9 9:00 AM PST: https://luma.com/cuedz4jg 12:00 PM PST: https://luma.com/2nc04h52
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AI hasn’t reduced the need for learning content. It’s completely changed how it gets produced. Across K-12, higher ed, and corporate learning, teams are under pressure to create: – More courses – More video – More learning assets Faster. At scale. Without increasing cost. Most are stuck between traditional production (too slow) and AI tools (too fragmented). We’re hosting a session next week on what the new model actually looks like. Nick Almond (COO, CreatorUp)—who has led AI and content discussions across global conferences—will break down how organizations are building AI-enabled content production systems that actually work. If you're involved in learning, L&D, content, or communications, this is directly relevant. Register for Thursday, April 9 9:00 AM PST: https://luma.com/cuedz4jg 12:00 PM PST: https://luma.com/2nc04h52
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The fragmentation in GenAI tools is real — and it’s slowing down creativity more than enabling it. “Watching this evolution up close, one thing is clear: the technology is no longer the bottleneck — the experience is. Creators don’t need more tools; they need a unified way to actually create. That’s exactly why MediaMaker stands out. It removes the friction of juggling platforms and turns GenAI into something usable, fast, and genuinely creative. What’s most compelling here isn’t just efficiency — it’s the emotional layer. The ability to take something deeply personal, like written thought leadership, and bring it to life visually in minutes changes how stories get told. This is where AI content creation is heading — not just automation, but amplification of human storytelling.” Reposting this from Mike, our CEO — worth paying attention to where this is going. #Sora #OpenAISora #AIvideo #TextToVideo #GenerativeVideo #AIFilmmaking #AIContentCreation
Sora sparked awe and anger among creative professionals. But even with Sora gone, the GenAI genie is out: Veo, Luma, and other clip engines still lack a creative interface for creators to tell their stories. As a creative - I've found it next to impossible to use GenAI technology that lives across multiple companies and websites to create something quickly and easily that tells the story I want to tell. Not only is it burdensome to sign up and pay for all these websites - it's hard to use. There is no sparking of joy in navigating multiple logins and tracking usage across different systems. That's why we created MediaMaker - the all-in-one AI Studio. And, why we have been using it to create all types of marketing and learning content on behalf of our clients, for the past 12 months. MediaMaker is an easy-to-use GenAI video platform that allows us to tell stories with video. And when it comes to the authoring of ideas - I think about MediaMaker as the canvas, the paint brush, and the paint all in one place to tell stories in the new medium of GenAI. One use case of the platform is visualizing written thought leadership content; I wrote a piece that was meaningful to my founder journey as a filmmaker and entrepreneur called “The Wall and the Door”. Rather than sharing the text, I’m sharing the “MediaMaker made” video here to illustrate one application of the platform. The voiceover is derived from my own voice, and the style is one of visual poetry. And there is one scene about midway through that shows me the briefcase and pen that my mom gave me when I started CreatorUp that brought tears to my eyes the first time I saw it visualized outside of writing. That is the power of video, to move us emotionally, and beyond our imagination to visualize and make real our ideas to share with the world. And while this video also involved human editorial, it took less than 15 minutes to make in comparison to the days or weeks it would have taken with traditional production. In line with our mission and vision of access, we are offering MediaMaker to beta users. Interested in learning more to see what stories you can tell with MediaMaker? Just comment MediaMaker in the comments and that is your ticket to trial access within the next 30 days. We can't wait to see what ideas you have! #Sora #OpenAISora #AIvideo #TextToVideo #GenerativeVideo #AIFilmmaking #AIContentCreation
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CreatorUp is proud to be recognized alongside Intellum as one of the top AI tools transforming video creation for education teams. But recognition aside—the real impact comes from how these tools are actually used. Creating effective educational video content takes more than just access to AI. It requires the right combination of technology, expertise, and execution. That’s why we’ve built our approach around more than just tooling. This flexible, “just-in-time” model is designed to help education teams create content that actually drives learner engagement and results. #CreatorUp #EdTech #AIinEducation #GenerativeAI #EducationalVideo #VideoLearning #InstructionalDesign #DigitalLearning #Elearning #ArtificialIntelligence #AIVideo
CreatorUp is proud to partner with our colleagues at Intellum to be named one of the top five AI tools transforming video creation for education teams. When it comes to creating educational videos that create impact for learners, tools aren’t enough. That’s why CreatorUp’s Tooling brings six more “T’s” to the table that set us apart with a flexible “just-in-time” approach: Totality, Talent, Teams, Trying, Testing, and Training. 1) Totality: You might be used to trying to use a “bunch of tools” to do “a lot of things” – instead, we’ve combined these into a single “workbench application” to help you create purpose built videos easily, and you have everything in one place. 2) Talent: To get the most out of our AI Video Toolkit, it helps to have access to professionals who know the best practices around how to use it. “Know How” is critical to innovation: our creative professionals have been trained on our toolkit so if you don’t have the time, the people, or the people with the skills – we’ve got you covered from services to support. 3) Teams: Often it takes a team to get things done with specialized skill sets – ranging from writers to editors to instructional designers and subject matter experts. We have these teams at the ready to help you get the most out of any of our AI Video Toolkit for video content creation. 4) “Trying the tools for you”: One of the first questions we ask is: what are you trying to achieve with your videos, and how can we help demonstrate that the video you are trying to create can be created using our AI Video Toolkit. We'll create a proof of concept to "prove" it can be done. To take that one step further... 5) “Testing the videos for you”: How do the videos you’ve created using our AI Video Toolkit perform in the wild? Are learners loving it, engaging with it, or dropping off? And how can we quickly make changes to improve content performance? 6) Training: Want to get best practices around how we use our own AI Video Toolkit? Perfect! We’ll train you and get your teams up to speed on everything we know how to do and more. When it comes to creating impactful educational videos leveraging AI video tools– CreatorUp is your Number One Partner alongside Intellum to help your learners get the most out of their educational video experiences: https://lnkd.in/gn2TPmDV #EdTech #AIinEducation #GenerativeAI #EducationalVideo #VideoLearning #InstructionalDesign #DigitalLearning #Elearning #ArtificialIntelligence #AIVideo
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We’re proud to support and participate in the UCLA Anderson PULSE Conference today! Our COO, Nick Almond, is speaking on AI-powered content and the future of creative production. Excited to see our team contributing to this important conversation around innovation and the evolving media landscape. If you’re attending, we’d love to connect — feel free to stop by and say hello! #CreatorUp #UCLA #UCLAAnderson #PULSEConference #MediaInnovation #GenerativeAI #FutureOfContent #AI
Excited to be a speaker at the UCLA Anderson PULSE Conference! The PULSE Entertainment, Sports & Technology Conference brings together leaders across media, entertainment, and tech to explore the trends shaping the future of our industry — from AI-powered workflows to the evolving creator economy and new business models. I’m joining the conversation as one of the speakers and looking forward to sharing insights on how AI is transforming content creation and scaling creative teams. If you’re at UCLA Anderson today, feel free to drop by and say hello — would love to connect in person! #CreatorUp #UCLA #UCLAAnderson #PULSEConference #MediaInnovation #GenerativeAI #ContentStrategy
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As 2025 comes to a close, we at CreatorUp want to celebrate the moments, people, and ideas that inspired us to push the boundaries of content creation and AI-powered storytelling. Here’s to building, creating, and innovating together in 2026! #CreatorUp #YearInReview #ContentCreation #AI #Innovation
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Happy Holidays from all of us at CreatorUp! We’re grateful for the incredible people and partners who make our work meaningful. Thank you for inspiring us to push the boundaries of storytelling, content creation, and AI-powered innovation — here’s to another year of making great ideas come to life. Wishing you a season full of creativity, collaboration, and inspiration! #CreatorUp #HappyHolidays #Creativity #AI
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This Thanksgiving, we’re taking a moment to reflect on everything we’re grateful for — our incredible community of creators, the inspiring stories you share, and the power of creativity to connect people everywhere. From all of us at CreatorUp, thank you for being part of our journey. Wishing you a joyful, safe, and creative Thanksgiving!
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Big news from our partners at Jobs for the Future (JFF) — and we’re proud to be a key part of this journey! CreatorUp is supporting The Studio at JFF with AI-powered digital production, helping create high-quality articles, videos, and multi-format series at scale so mission-driven organizations can reach wider audiences faster and more effectively. The studio has also expanded through a generous gift from WorkingNation founder Art Bilger, who contributed WorkingNation’s full content and digital properties to strengthen its mission of elevating innovation in education and workforce. Their first campaign, Quality Jobs, created with The Nation of Artists, has already earned five The Anthem Awards rewards presented by The Webby Awards, a Shorty Impact Award nomination and recognition from PRNEWS. Learn more about The Studio at JFF: https://hubs.la/Q03TM2rx0 #CreatorUp #JFFHorizons #WorkingNation #ImpactStorytelling #SocialImpact
Big news at JFF. At #JFFHorizons in June, we announced the launch of The Studio at JFF. Since then, WorkingNation founder, Art Bilger, has gifted WorkingNation’s full content and digital properties to support and expand the work of The Studio, the first impact-oriented brand studio dedicated to elevating ideas and innovations for the education and workforce sectors, helping mission driven organizations overcome financial and capacity barriers to reach national decision makers and champion quality jobs. https://hubs.la/Q03TM2rx0 The Studio’s first campaign, Quality Jobs, created with The Nation of Artists, earned national recognition with five Anthem Awards, including Non-Profit Campaign of the Year. The Anthem Awards, presented by The Webby Awards, honor the world’s most impactful social change work. The campaign has also been nominated for a Shorty Impact Award and named a finalist by PRNEWS. With this expansion, The Studio at JFF will support more organizations with: • High quality articles, videos, and multi format series • Comprehensive organic, paid, and earned amplification • AI supported digital production through partners like CreatorUp To explore partnership opportunities with The Studio at JFF, contact krosario@jff.org.
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