Everyone still shares one WiFi password. Most networks don't have to. We just published a deep dive into PPSK (Private Pre-Shared Key) — giving every user or device its own unique key on the same network, instead of one password for all. Why it matters: 🔑 Unique credentials per device, not shared 🔑 Individual revocation — no network-wide reset 🔑 Per-key policy — role, VLAN, bandwidth limits 🔑 No certificates needed — works on IoT and headless devices 802.1X can't reach From apartments and student housing to IoT and guest access, PPSK turns "one leaked password exposes everyone" into "revoke and move on." 📖 Read the full guide: https://bit.ly/3UlwZ6T #WiFiSecurity #NetworkAccessControl #PPSK #Cloud4Wi
Cloud4Wi
Software Development
Brooklyn, New York 9,011 followers
Cloud4Wi turns WiFi into a strategic growth engine.
About us
Cloud4Wi turns WiFi into a strategic growth engine. Our AI-powered, cloud-based platform enables companies to connect people and devices through secure, frictionless connectivity, driving business outcomes while cutting IT overhead. By accelerating data insights and automating secure network access, Cloud4Wi transforms physical locations into intelligent, data-driven environments. Trusted by leading global brands—including Campari Group, Ferrari, MSC, Prada Group, and Starbucks—Cloud4Wi supports over 300 million mobile users across 70,000 locations in more than 150 countries.
- Website
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https://cloud4wi.ai/?utm_source=linkedin
External link for Cloud4Wi
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Brooklyn, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- WiFi, Passpoint, WBA OpenRoaming, Location-aware Experiences, Proximity Marketing, WiFi Marketing, Guest WiFi, Public WiFi, WPA2-Enterprise, 802.1x, staff wi-fi, Byod, wi-fi analytics, mobile location intelligence, mobile insights, mobile advertising, Multi-Tenant WiFi, Cloud WiFi NAC, MDU WiFi, and Network Access Control
Products
Cloud4Wi
Network Access Control Software
Cloud4Wi turns WiFi into a strategic growth engine. Our AI-powered, cloud-based WiFi platform enables companies to connect people and devices through secure, frictionless WiFi access, driving business outcomes while cutting IT overhead.
Employees at Cloud4Wi
Locations
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Primary
Get directions
77 Sands St
Brooklyn, New York 11201, US
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Get directions
Piazza Città di Lombardia, 1
Milan, Lombardy 20124, IT
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Get directions
Via di Palestro 18
Pisa, Tuscany 56127, IT
Updates
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Some news worth sharing 🎉 Cloud4Wi has been named a “Progressive Company” in the Captive Portal Market by 360Quadrants, powered by MarketsandMarkets™. Out of 190+ companies reviewed, we’re one of the top 19 recognized — for turning guest WiFi and the humble captive portal into a real customer-engagement platform. What earned the nod: 👉 Branded, multilingual captive portals with frictionless login — Passpoint + OpenRoaming 👉 Consent-based first-party data, GDPR- and CCPA-ready 👉 The Hedy AI Engine, flagging network issues before they become tickets 👉 MDU WiFi + Cloud NAC — identity-based access with no RADIUS server, no MDM And it all runs hardware-independent, on the Cisco, HPE, Fortinet or Ubiquiti gear you already own — across 70,000+ locations and 300M+ users in 150+ countries. Thank you to 360Quadrants and MarketsandMarkets for the recognition — and to our customers and team for making WiFi a strategic surface. See what our captive portal can do 👉 https://bit.ly/4pFztbD #GuestWiFi #CaptivePortal #WiFi #NAC #CustomerEngagement #Cloud4Wi #360Quadrants #MarketsandMarkets
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Personal devices at work aren't going away. The question is whether your network knows about them. New guide live: What Is BYOD? A Secure Onboarding Guide 📖 The real decision isn't "BYOD yes or no" — it's how you onboard those devices securely. Install an agent on every personal phone? Or authenticate at the network layer, no agent required? We break down both models, plus BYOD vs. CYOD vs. COPE, and the 4-stage framework we use to onboard personal devices without the friction. 👉 https://bit.ly/4w4tijZ #BYOD #NetworkAccessControl #ZeroTrust #EnterpriseIT
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Would your WiFi pass a SOC 2 audit? Most companies don't know — until the auditor asks. We built a free 90-second tool that grades your WiFi access-control risk against SOC 2 and ISO 27001 criteria, and hands you a remediation checklist on the spot. No login required. Just answers. 👉 Get your score: https://bit.ly/4hmMkxg #CloudNAC #NetworkAccessControl #WiFiSecurity #Compliance
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What's stopping most companies from deploying Network Access Control? It was never built for them. NAC has always been enterprise territory — built for the Fortune 500, with the budget and the network team to run it. If you're a retailer, a hotel group, or a 300-person company, it's been something you read about, not something you could turn on. In this month's issue of The Connected Future, our VP of Product Ivan Muccini breaks down how we're closing that gap: ✅ Self-service onboarding that works across every device — no IT ticket required ✅ Personal PSKs that bring headless & IoT devices onto the network without pre-provisioning ✅ AI-driven troubleshooting that removes the need for a NAC specialist on staff ✅ A security posture built for what's coming next: robots, AI agents, and billions of new devices asking to join your network 🚀 The Entity Economy is already here. Is your network ready to decide who — and what — gets in? Read the full issue below 👇 #NetworkAccessControl #NAC #Cybersecurity #WiFi #IoT #EnterpriseIT
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"What's the WiFi password?" If your team can still answer that question, you already have a security problem. One shared password, never revoked, no identity behind it, no audit trail. Today we're publishing the definitive guide to fixing that. 📖 Network Access Control (NAC): The Definitive Guide is live. ✅ Cloud NAC vs. legacy appliances like Cisco ISE and Aruba ClearPass ✅ NAC vs. Zero Trust Network Access (ZTNA) — untangled ✅ Our 4-stage Cloud NAC Readiness Model to see where you stand today Read it here 👉 https://bit.ly/4wyomn2 #NetworkAccessControl #NAC #Cybersecurity #ZeroTrust #EnterpriseIT
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"What's the WiFi password?" It's the most common question in any growing company — and quietly its biggest security gap. One password, shared with every employee, contractor, and visitor. It never changes, can't be revoked for one person, and leaves no audit trail. Today, we're changing that. 🚀 We're proud to announce the general availability of AI-Powered Cloud NAC — network access control that replaces the shared WiFi password with identity-based access, powered by AI. ✅ Every person connects with their corporate identity, not a shared secret ✅ No RADIUS server, no MDM, no rip-and-replace — live in hours, on the WiFi you already own ✅ Powered by Hedy, our AI engine, for automated configuration and troubleshooting But this is bigger than passwords. It's the first step toward securing every entity on the network — the robots, AI agents, and IoT devices that will define the connected future. As our CEO & Co-Founder Andrea Calcagno puts it: "The next decade of enterprise networking will be defined not by how well we connect people, but by how intelligently we connect everything else." Read the announcement and start a free trial 👉 https://bit.ly/4brM2Bq #NetworkAccessControl #NAC #Cybersecurity #WiFi #ZeroTrust #AI #IoT #EnterpriseIT
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Happy Independence Day! 🎆🎇 Today, we celebrate the spirit of freedom, unity, and the values that continue to inspire generations. As we gather with family, friends, and our communities, let's honor those who have helped shape our nation's history and look ahead with hope for the future. Wishing everyone a safe, joyful, and memorable Fourth of July. 🌟
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🌐 Behind every great digital experience is a reliable WiFi connection. This #WorldWiFiDay, we celebrate the technology that keeps people connected—enabling seamless interactions, powering everyday moments, and creating better experiences wherever people go. Happy World WiFi Day from the Cloud4Wi team! 🚀
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