Cash App

That’s a wrap on eTail Palm Springs. Huge thanks to everyone who stopped by to talk Gen Z growth, BNPL portfolio strategy, and the future of checkout. The conversations don’t end here — if Gen Z is on your 2026 roadmap, we’d love to keep building together. Until next time 👋

The Moment you’ve been waiting for. Get your brat card while supplies last. Following a surge of fan demand, we're bringing the fictional brat card from A24's "The Moment" to life. For real this time. In the critically acclaimed meta-mockumentary chronicling Charli xcx's brat album era, a fictional banking card partnership captivated the films’ fans. Then, real fans flooded real social media feeds asking for a real version (yes, really). A24 released a limited-edition “movie merch” dummy card that sold out in hours.   The demand was clear. So we made it happen. "Cash App is uniquely positioned to bring something like the brat Card to life in a way that feels authentic," said Nick Molnar, Cash App's Marketing Lead. "We saw how much excitement there was from fans and worked closely with the team to make it happen." The limited-edition brat Cash App Visa Card is available for $5 starting today, February 25, 2026, exclusively through the Cash App mobile application or cash [dot] app [type it in your web browser]. The card mimics the design from the film and comes with an exclusive brat-themed payment pad and access to cash back offers and concert presales. When fans wanted the brat card to be real, we listened. Turning a moment from film into something you can swipe and spend with. That’s money, that's Cash App. Get yours now. Disclaimers below ↓

We’ve landed in Palm Springs 🌴 eTail is officially underway, and we’re talking Gen Z growth, mobile-first checkout, and smarter BNPL strategies with retailers all week. If you’re here, come find us — or grab time while the coffee’s still hot ☕

Today, we're opening the Cash App Score waitlist for lending partners. Cash App Score will give customers a near real-time measure of their financial health, empower them to better understand how their everyday financial activity influences their Cash App Score, and show them actions they can take within the app to strengthen it. Trained on billions of proprietary data points from both Cash App and Afterpay, Cash App Score uses near real-time financial behavior to responsibly evaluate risk. Cash App Score represents a modern alternative powered by the same risk infrastructure Block used to provide access to more than $100 Billion in consumer loans since 2022. This novel approach outperforms traditional credit scores, enabling 38% higher approval rates without increasing risk for our Cash App Borrow product.  Why are we opening a waitlist for lenders? Customers deserve control over their financial data and transparency around their credit access. We're looking for lending partners who share our commitment to responsible growth. Cash App Score will be available to customers later in 2026. Interested? Join the waitlist → https://lnkd.in/eGwusdVf Disclaimers: Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Afterpay is offered and managed through your Cash App account - no Afterpay account needed. Eligibility is based on several factors and is not guaranteed.

Most retailers have at least one BNPL provider. Top retailers are building a multi-BNPL strategy. Afterpay helps brands reach and convert Gen Z at checkout. Catch us at eTail Palm Springs to see how it all comes together. 🌴 Alissa Scarafile Carly Fromm Hillary Revier John Palek Kela (Manaut) Lucia Alexandra (Lexie) White Michelle Aguilar

You really typed "hey just wanted to follow up on that $47 for dinner lol no rush" didn't you. We won’t make you do that anymore. Introducing Payment Links — a new way to request money on Cash App that's as easy as sending a text. Generate a shareable link, drop it in your group chat, DM, or email, and let the money come to your Cash App. No passive-aggressive reminders or awkward push notifications required. Just a link 🔗 "Payment links make moving money even more seamless, but just as importantly they make the task of requesting money feel more human and less awkward. We've heard from our customers that sending in-app payment requests and push notifications can sometimes come across overly formal or even passive aggressive. Payment links solve this by allowing customers to send requests through whichever platform feels most natural so that they can add context, levity, or humor to the conversation." — Kristen Anderson, P2P & Networks Product Lead at Cash App The data backs it up: In a 2024 survey commissioned by Cash App, 53% of Gen Z respondents shared they send a reminder text before a payment request, and 49% follow up with another message after. Payment links cut those extra steps by meeting people where they are naturally — in texts, DMs, and group chats. How to get started: > Open Cash App and tap the payment tab to start a request > Instead of adding a recipient, tap "Share Link" to generate your unique payment link > Send it anywhere — text, email, social, DMs — and get paid in seconds Payment links are available now for all eligible Cash App customers, including Cash App for Business accounts.

Cash App is built for living on bitcoin. We’re making foundational changes that help make bitcoin everyday money. Starting today you will see: ✓ Zero to low fee bitcoin buys on Cash App – No fees on large bitcoin buys – No fees bitcoin on recurring buys – No fee bitcoin spending via Lightning Network ✓ Higher withdrawal limits (if you qualify) Plus, every bitcoin you buy on Cash App is held 1:1. So if you buy it, Cash App holds it, and you have 24/7 access to withdraw it anytime. Read our open letter below and learn more at http://cash.app/bitcoin ––– Disclaimers: Lightning Network, Square Bitcoin, and Bitkey are not available to New York residents. Bitcoin services provided by Block, Inc. Bitcoin services are not licensable activity in all U.S. states and territories. Block, Inc. operates in New York as Block of Delaware and is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Bitcoin is a non-deposit, non-bank product that is not FDIC insured and involves risk, including monetary loss. For additional information, see the Bitcoin disclosures.

Gen Z doesn’t shop - or pay - like everyone else. Retailers winning Gen Z are rethinking checkout, from mobile-first experiences to smarter BNPL strategies. We’ll be sharing what’s working at eTail Palm Springs. Let’s connect 👋 Alissa Scarafile Carly Fromm Hillary Revier John Palek Kela (Manaut) Lucia Alexandra (Lexie) White Michelle Aguilar

Gen Z isn’t an emerging audience — they’re driving growth now. 71% of Afterpay consumers are Gen Z and Millennials. If Gen Z is part of your 2026 plan, let’s talk checkout, conversion, and where BNPL makes the biggest impact. Catch us at eTail Palm Springs. 🌴 Alissa Scarafile Carly Fromm Hillary Revier John Palek Kela (Manaut) Lucia Alexandra (Lexie) White Michelle Aguilar https://lnkd.in/gSCpBTie [Source: Afterpay, Internal Customer Demographics as of Q1 2025; Behaviors metrics U.S. averages from full year 2024]

Palm Springs, here we come 🌴 Catch the Afterpay team at eTail this Feb!