Button

in the most recent episode of The Content-first Poidcast, Torrey Podmajersky and I talked about something that quietly breaks a lot of organizations—meaning at scale. As teams grow, add channels, and bring in AI, the problem isn’t producing more content. It’s keeping the message clear. The same words start to mean different things. Things drift. And suddenly, everything feels just a little off. That’s exactly where Torrey Podmajersky has focused her work. She’s spent years helping teams create language systems that actually hold together as they scale. In her new book, she takes that even further—showing how to build content that stays consistent, usable, and human, even as complexity increases. In this conversation, we get into why meaning breaks down, what it actually takes to scale it, and how to bring clarity back into the way teams communicate and build. https://lnkd.in/er9Dx462

🤓 Join Andy Fitzgerald, PhD, next week (April 9-10) for a hands-on workshop dedicated to structured content in product design! Can’t join the whole session live? Your registration includes one year of access to workshop recordings plus all materials and resources: https://lnkd.in/ejgX39pR

I want you to come to Button, see the best new info from our speakers, and connect in our one-of-a-kind community. If that would be a hardship for you, please apply for the scholarship THIS WEEK! 🙏🏻

🔔 Reminder: #Button2026 Equity Scholarship applications are due this Friday, April 3! Please help us spread the word: https://lnkd.in/eDPerNwt

Style guides have always been about scaling consistency and voice across people. Now that AI agents are drafting and shipping real product text, style guides are also your primary tool to instruct those agents. Ditto's own Head of Design Quinn Keast, CDP is giving you the inside look into what it takes to build a content style guide that supports both the humans on your team, and the agents they're guiding. Learn how to build a style guide that works for both humans AND agents, on the Ditto blog (link in comments).

Come listen to these wonderful people (and their embedded, multi-model, constant-iteration, biological neural networks) about systems thinking—one of the most important topics for people in content and design to understand.

The point of user research is to hear from the *people* who match your criteria so we make good business decisions. I've outlined some ways to make sure you're talking to the right *people* when you run your studies!

📣 #ContentDesigners #UXWriters #ConversationalDesigners No dejen pasar la Button Equity Scholarship. En dos oportunidades pude asistir a Button💜, la conferencia virtual anual de Content Design, gracias a esta scholarship (en una ocasión siendo la única desde Perú). Necesitamos más voces latinas en estos espacios y aquí hay una super oportunidad 👇

Hey LinkedIn friends! Are you puzzling over whether my upcoming Structured Content in Product Design workshop might be a good fit for you? Let me help you out. Here's the audience profile I've used to put the curriculum together: 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗳𝗼𝗿? • Designers in a content strategy, IA, or UX role (or a blend of all three) working at organizations with a large digital content footprint  • Freelancers or agency consultants who help their clients structure and design content rich applications and websites • Content or product team leads seeking to create or improve content production, use, and management practices 𝗛𝗼𝘄 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗮𝗿𝗲 𝘁𝗵𝗲𝘆? • Participants have worked with or on content, product, or web design teams • Participants will be familiar with "page focused" content production, including concerns about "where on the page my stuff is" and measuring content success based on page performance • Participants are feeling or familiar with the pressure to use generative AI in content production 𝗪𝗵𝘆 𝗮𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴? 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘁𝗵𝗲𝘆 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗼 𝗹𝗲𝗮𝘃𝗲 𝘄𝗶𝘁𝗵? • How to advocate for and get started with structured content for new and existing products and websites • How to play a more strategic role in the way content is created, used, and managed • How to collaborate across teams to produce tangible change 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗡𝗢𝗧 𝗳𝗼𝗿? • Content professionals primarily responsible for small sites with limited content collections • Developers who want to know how to implement structured content in a particular database or front end • Developers or product managers seeking to automate content planning, production, and maintenance work with AI Other questions? Drop me a note below and let's figure out if this session is right for you. We'll kick off exactly two weeks from today — I hope to see you there! 🗓️ April 9 & 10, 2026 — 9:00 am - 1:00 pm PDT, Online 👉 Details & registration link in the first comment

🚨 Seats are filling up! Register now to join Andy Fitzgerald, PhD, and fellow content designers for a two-day, hands-on workshop on structured content design as a systems practice. You’ll learn how to: • Shift from screen-by-screen content to scalable, reusable content systems • Identify the facts, concepts, and ideas that make up your product's content • Map the ground truth of your organization's content with domain modeling • Bridge the conceptual world of domain modeling with the technical reality of content management systems • Engage stakeholders and subject matter experts to formalize knowledge and identify misalignment. • Think strategically about how to remove barriers and support structured content workflows with AI. Your registration includes one year of access to workshop recordings plus all materials and resources. Get workshop info: https://lnkd.in/ejgX39pR