Bobbie became the fastest-growing U.S. infant formula brand since the 1980s within our first year on the market. Four years later, we're a full stack infant formula manufacturer who has fed 500,000 babies and counting. Our growth is not accidental -- it is rooted in the vision that our our Co-Founder and CEO, Laura Modi, has had from day one, for improving infant nutrition on behalf of all American parents and their babies. As the only mom CEO in U.S. infant formula, she's no stranger to the ups and downs of disrupting an antiquated, complicated, and at times corrupt industry. And there's no one better suited to teach the newest MasterClass Original Series, Business Rebels, streaming now. Tune in to watch the behind-the-scenes story of how Bobbie was born and get ready to take notes as Laura drops some truth bombs on what it takes to disrupt a decades-old duopoly.
Bobbie
Food Production
San Francisco, CA 38,418 followers
The first European Style Organic Infant Formula that meets FDA standards. Founded by moms in the U.S.
About us
Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.
- Website
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http://hibobbie.com
External link for Bobbie
- Industry
- Food Production
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2017
Locations
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Primary
Get directions
San Francisco, CA 94117, US
Employees at Bobbie
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Rob Go
Co-Founder and Partner at NextView
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Sarah Hardy
Mother | Co-Founder at Bobbie | Future of Work
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Brandon Pinto, MBA
Strategic Supply Chain Leader | Driving Operational Excellence | Proven Results in Strategic Planning & Innovation | Expert in SI&OP, IBP, SAP, and…
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Valerie Landis, MBA
Women's Health | Reproductive Endocrinology | Egg Freezing | Fertility | Oncology Research | Seasoned Entrepreneur | Sales & Marketing Director
Updates
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Bobbie reposted this
Obstetrician Gynecologist and Complex Family Planning Subspecialist | MD, MBA, MPH, FACOG
I am a proud Bobbie combo-feeding mama. Bobbie saved my mental health and allowed my daughter to thrive during the formula shortage of 2022. Upon expanding our family a few weeks ago, we were overjoyed to again trust in the formula company that has continually invested, over and over, in its customers, the parents and babies it supports, and in destigmatizing feeding journeys through excellence and advocacy. SO grateful for you, Bobbie! 💜
There’s a lot of pressure on moms right now. To have more kids. To keep working. To make it all look easy. That pressure almost broke me. Formula didn’t just feed my baby — it gave me what I needed. The ability to not be attached every minute. To lessen my postpartum depression. It gave me space to recover, to work, to show up. It made breastfeeding sustainable because it wasn’t all-or-nothing. I needed balance, not shame. And Bobbie gets that. Their newest launch — Organic Whole Milk Infant Formula — couldn’t be better timed. As conversations around what "healthy means" gain traction, and more parents demand organic, U.S.-manufactured options, Bobbie has clearly been paying attention. They’ve built something with empathy, with clarity, and with a deep understanding of what parents actually need — not just what the market says they should want. This has been their brand all along. It’s not just their products that stand out. It’s how they support families through the whole journey — onboarding and offboarding alike. Because no one uses formula forever. But we always remember how we were treated during the hardest chapters. Not to mention, love the billboard — as Kelly Kinnaird said what designer wouldn't.
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Our creative team, led by CD Blair Pfander and Art Lead Kelly Kinnaird, designed our OOH campaign for our new Organic Whole Milk launch. Not only revealing our newest star in Times Square, but also sharing the news in wild postings throughout Brooklyn. And we even snuck in streetfront billboard that went against all billboard best practices. They say to be short and sweet for people walking by so they can consume and in a flash and keep walking We decided to deep dive on the science behind our new formula so people would STOP walking by and maybe learn something new. 👩🔬
Ask any designer: we live for a billboard moment (almost as much as we live for slapping your brand on a tote bag). No billboard concept in the deck = no concept, right?! Lucky for us at Bobbie, our newest baby —Organic Whole Milk— launched last week, and she didn’t just get the mockup treatment. She got the real deal. ✨ 5 out-of-home placements 🗽 A juicy billboard takeover in Times Square 📍 20+ wild postings peppered across NYC Leave it to the Bobbie creative studio Blair Pfander Trudy Vinson Gabriella Campos Sidney Bauer Jamie Davis Elena Owens to pull this off. Thrilled to make NYC a little greener last week. 💚🍼
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When your out of home partners just get it. 👇👇👇👇
Co-Founder & Chief Customer Officer at OneScreen.AI | Co-Host of the Beyond The Billboard Podcast | Ex-HubSpot
We’re proud of this campaign. But even more proud to be part of this mission. These wildpostings for Bobbie are about more than just launching a new product—they’re about supporting parents in the most honest, vulnerable time of life. As a dad, I’ve seen firsthand how hard and emotional feeding a newborn can be for my wife. It’s isolating, exhausting, and sometimes it feels like there’s no right answer. That’s why what Bobbie is building matters. Better infant formula. Better support. Better representation of what parenthood actually looks like. This one hit home. 💜 And we were honored to help bring it to the streets.
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Started on the bottom shelf, now we here. Proud to be the number one formula brand in Whole Foods nationwide! 🥇 The team at Whole Foods Market are incredible partners. Always up for our brainstorms, new ideas and problem solving. Excited to bring our new Organic Whole Milk to shelf there next month and a few more surprises too!
The data is in and it’s official - Bobbie is the #1 infant formula brand at Whole Foods Market! 🍼 Thank you to all our loyal Whole Foods customers who continue to trust us to feed your babies. We don’t take that responsibility lightly. ❤️ When we set out to make Bobbie - we knew we would never cut corners when it comes to our high quality and thoughtful ingredients. Our formulas are made with the best of the best, and manufactured right here in America. That’s why we love partnering with WFM - the OG in organic and better for you groceries and a fantastic retail partner! But wait, this is just the beginning. Stay tuned for something VERY special coming exclusively to Whole Foods nationwide this summer. 😘 Yesenia Juergens Taylor Kennedy Elizabeth J. Nina Ungers Kim Chappell Jamie Davis Kelly Kinnaird Laura Modi Sarah Hardy
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Hey Portland! You’re invited to the World’s Largest Baby Shower this weekend 🎉 As part of our official partnership with the National Women's Soccer League (NWSL) we are teaming up with the Portland Thorns FC to host a baby shower of epic proportions in their stadium this Saturday. We will be taking over a special end zone, handing out gift bags, encouraging fans to write notes to the moms in the crowd, and asking all fans to come with donations for the local PDX Diaper Bank. In addition, we’ll be donating $25,000 worth of formula to the local food bank and giving away a year subscription of Bobbie to a mom in the crowd at halftime! As we kick off our Mother’s Day Celebration’s we’re here to lift up the Thorn’s players who are expecting, the moms on the sidelines and those in the crowd. And yes, a phone call was made to Guinness World Records.
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Bobbie reposted this
Join us to celebrate the mothers and motherly figures in our life. We’re teaming up with Bobbie and the PDX Diaper Bank for our Diaper Drive! Donations bins will be outside Gates D, E, F on Saturday’s match! We’re accepting: disposable, cloth and diaper covers 🍼 See you Saturday! https://lnkd.in/g4c8dCS3
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If you haven’t had a chance to listen to our CCO Sara Ahmed Holman pop off on a panel— You’re truly missing out. Her combo of passion and prowess is unmatched. 💚
The Checkmate team has been at Grow LA this week, joining conversations with some of the most forward-thinking brands in the space! ✨ Rory Garton-Smith took the stage to talk about the intersection of consumer and brand growth, highlighting the role of flow, first-party data, identity, and personalization. 🎤 He also had a great convo with Sara Ahmed Holman of Bobbie and Alexander Uruchurtu of Dr. Squatch, two leaders from brands that are setting the bar for what thoughtful, data-driven connection looks like. Grateful to Grow LA for bringing such a sharp community together. 🚀 #GrowLA #JoinCheckmate #LAConference #GrowLAConference #FirstPartyData #Identity #Personalization
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The world's first USDA Organic Whole Milk Infant Formula is here. The first new formula out of our owned facility in Ohio. With more naturally occurring milk fats, it's our closest formula to breastmilk. Since day one, we've been working to set a new bar for formulas in the US. We didn't start Bobbie to import quality, we built this business to reimagine how to create a new standards right here at home. Now available on www.hibobbie.com 💚
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We heard they want us to have more babies? We'll start by feeding them better. Introducing: Bobbie Baby #4, born today. Who would have thunk that our American-manufactured USDA Organic Whole Milk Infant Formula would launch during a time when: 💸 Tariffs are set to impact foreign imports in the baby category 🇺🇸 Domestic manufacturing and supply chain are more important than ever before 🍼 Operation Stork Speed has government agencies seeking formula companies to invest in higher quality products 🔬 The Consumer Reports test of 41 infant formulas has parents questioning ingredients, quality and demanding transparency from formula companies Our USDA Organic Whole Milk Infant Formula is the first of its kind -- it's been in the works for three years and throughout development, our quality and safety standards never wavered. This is our most premium infant formula yet and our closest to breastmilk. We're proud to set a new bar for quality, safety, and Organic standards for US infant formula. We believe our country should be the global leader in infant nutrition and today, we make good on that promise.