Begin

Happy Teacher Appreciation Week ✏️🍎📚 From FREE access to school-wide purchasing, Begin makes it easy for teachers to bring our products into the classroom! At Begin, we create child development–based programs that help kids ages 4–10 build the skills they need to thrive in school and in life, with curriculum and teacher support included. Sign up to learn more!
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https://bit.ly/4u01xYN ✨ codeSpark — FREE for teachers + PreK 
curriculum included

 ✨ Little Passports— special educator discounts

 ✨ HOMER — FREE reading curriculum for Kindergarten

Search is being rewritten. We’re hiring a Senior Manager of Search Innovation to help us build what comes next at Begin. This isn’t just SEO. It’s about owning how families discover, trust, and choose in an AI-first world. If you’ve built content-led growth engines, think in systems (not just keywords), and want to work on something that actually matters, we’d love for you to apply.

Over the past year, a lot has changed. We’ve spent years building products that help kids learn through play, reaching more than 15 million families. What’s new is where we’re focused next. We’re building Sage, a platform designed to support the thousands of decisions parents make every year around their child’s learning, development, and well-being. It’s a shift from creating content to helping parents make better decisions. It’s a different kind of problem, and one we’re excited to be working on. #AI #Parenting #Startups #Hiring

We’re starting to share a more real look at what it’s like to work here. Here’s a snapshot of what this week looked like on our ops team at Begin: Following global supply chain shifts and how they impact costs. Planning inventory to support both current demand and future growth. Managing retail order fulfillment. Sending product samples to potential new partners. Working on improving school conversions. Closing out month-end reporting. One of the things that makes Begin interesting is how often the work cuts across functions. Strategy, execution, problem solving, and details all show up in the same week. #Operations #Startups #Hiring #Careers

We’re hiring a Senior Manager of Search Innovation at Begin. This isn’t a typical SEO role. In the first few months, you’d likely be: - Figuring out what parents are actually searching for today, across both Google and AI-driven discovery. - Building something more durable than articles; a content system that scales. - Testing how content shows up in LLMs and answer engines, not just traditional search. - Working with product and engineering to shape how search connects to the product itself. - And using all of that to decide what’s actually worth doubling down on. This isn’t just about driving traffic. It’s about building a growth engine that holds up as search continues to change. If that sounds interesting, please apply! #hiring #SEO #SearchMarketing #Growth #AI

A lot of people are starting to use AI for parenting. But most of it is still built around answering questions. At Begin, we think the bigger opportunity is helping parents make better decisions. Parenting isn’t a series of one-off questions. It’s thousands of decisions over time, shaped by context, trust, and real life. That’s what we’re building with Sage. A system that combines AI with curriculum, research, and human expertise to support those decisions in a way that actually fits the child and the family. It’s a hard problem, and an important one. And it’s exactly the kind of work we’re excited to be doing right now.

We’re hiring a Growth Marketing Manager at Begin. You won’t just run campaigns. You’ll own the full journey from first impression to trial to subscription to retention, and help shape how families discover and engage with what we’re building. Growth here isn’t just about acquisition. It’s about finding the right customers and building something that drives long-term value. If you’re excited about owning the full funnel and building something meaningful, apply below.

We’re hiring a Senior Manager of Search Innovation at Begin. This isn’t a traditional SEO role. You might be a fit if you’ve built organic search programs that drive real business outcomes, think beyond SEO and understand how AI is changing discovery, and can turn search opportunity into scalable content systems. This probably isn’t the right role if your focus is mainly on technical SEO checklists, if you measure success by traffic alone, or if you prefer clearly defined scope over building something new. This role will shape how families discover what we’re building. If this sounds like how you think about search, apply below.

We’re hiring a Head of Product at Begin. We’re building Sage, a personalized platform to help parents make better decisions every day. This role exists because what we’re building is complex and new. It’s not just features, it’s designing decision workflows that bring together AI, curriculum, and human expertise into something families actually trust and use. We’re looking for someone who can turn ambiguity into a real, daily-use product. If you’ve built AI-native consumer products and care about building something meaningful in this space, we encourage you to apply!

Parents make thousands of decisions every year about their child’s learning, development, and wellbeing. Most of them don’t have great tools to help. At Begin, we’ve spent the last several years building products that help kids learn through play, reaching more than 15 million families along the way. We’ve also seen how overwhelming it can be for parents to navigate those decisions day to day. That’s what we’re focused on now. We’re building Sage, a personalized parenting platform designed to help parents make better decisions in real time, bringing together our curriculum, content, and new AI capabilities in a way that’s actually practical and useful. It’s a new direction for Begin, and one we think is worth building. If you’re interested in building something meaningful in this space, we’d love to connect.