The official statement is out from Propolis. https://lnkd.in/exYepJY4
For Immediate Release: Unexplained Mass Disappearance of B2B Marketing Campaigns London, UK - At approximately 00:01 on April 1st, Propolis from B2B Marketing confirmed reports of a significant and unexplained disappearance of B2B marketing campaigns across the industry. The incident, which appears to affect campaigns across multiple sectors, regions, and tech stacks, has left marketing teams unable to account for budgets spent, hours lost, and slide decks that were definitely almost finished. Initial investigations suggest the campaigns did not fail. They were simply, in the words of one anonymous senior marketer, "not given a fair chance." "We are taking this extremely seriously," said a Propolis spokesperson. "The number of campaigns that have quietly disappeared without acknowledgement, post-mortem, or basic dignity is frankly staggering. We felt someone had to do something." Propolis has responded by opening an official memorial site where affected campaigns can be laid to rest anonymously. The site, which went live this morning, allows marketers to submit their fallen campaigns, record the cause of death, and ensure their work is remembered by the global B2B marketing community. Early reports suggest the most common causes of disappearance include stakeholder interference, budget cuts in Q4, a rebrand, and a CEO who read a marketing article once. For more information or to pay your respects, visit: https://lnkd.in/ecMwjhUi Media contact: Samuel Zalesky, campaign-grief@b2bmarketing.net ---END--- #B2BMarketing #CampaignGraveyard