Autotrader US

This week’s signals show demand is still there, but the how and who are shifting: 🔸 Buyers are staying active, supported by seasonal factors 🔸 Affordability and credit conditions are playing a bigger role 🔸 The market is adjusting - not pulling back That puts more pressure on precision: pricing right, merchandising right, and meeting demand where it is. Are your listings ready?

You already have access to co‑op dollars — the difference is how you invest them. Autotrader’s Co‑op Program Services helps you put eligible funds behind stronger visibility, smarter placement, and ready‑to‑buy shoppers. And with dozens of solutions approved for up to 100% reimbursement across 21 OEMs, it should be the easiest decision ever. See which Autotrader solutions your OEM covers: https://cox.auto/upyGS

Know your buyer & grow your lot—the latest podcast by Autotrader US & Kelley Blue Book from Cox Automotive Inc. Listen on the link below from the Auto Remarketing podcast! https://lnkd.in/d9hrM3qs Elizabeth Stegall David Lumpkin Olivia G.

From natural language search to our AI shopping assistant, we keep car shoppers moving – and your leads ready to close. See how: https://cox.auto/upsNA

In this insightful episode of the Auto Remarketing Podcast, Auto Trader and KBB Automotive executives Elizabeth Stegall and David Lumpkin share findings gleaned from Cox Automotive Inc.’s unique research into shoppers who buy from Independent Dealers. Learn how shifting buyer expectations connect to trust and profitability—turning clicks into customers. https://lnkd.in/eHz7AmrG

Turn Market Insight Into Sales Action. Building on Finding Your Market Advantage, this session shows you how to turn insight into action. Learn how nVision’s Analyze Inventory helps you pinpoint what’s holding vehicles back — and prioritize the changes that drive faster turns. Register Now! https://cox.auto/upeSI

ASOTU Con delivered—again. A standout example of this industry at its best: real conversations, practical insights, and a shared focus on the people driving it forward. Great to be in Maryland last week connecting with dealers and partners from the booth to the main stage. A special shoutout to Jade Terreberry, Noah Lee, and Lonny Soza for a thoughtful session on how AI is reshaping discovery and engagement (and cutting through the noise) in today's car buying journey. Thank you More Than Cars for having us! We're already looking forward to #ASOTUCON2027!

Today, only a small share of car shoppers are starting their journey with AI - but that share is growing quickly, and it’s already shaping how dealers get discovered. On Autotrader, AI‑referred shoppers convert at more than 2× the rate of typical traffic and spend 52% more time engaging with inventory. This shift shaped yesterday’s conversation at ASOTU CON with Jade Terreberry, Noah Lee, and Lonny Soza, as dealers think through how to stay visible earlier in the shopping journey. #ASOTUCON

In this WardsAuto interview, David Lumpkin explains why strong merchandising — visuals, video, and pricing clarity — is key to delivering a better experience and better performance on your Autotrader listings. Watch full video here: https://cox.auto/uoN8W

Every marketing decision doesn’t have to be complicated. When your OEM offers co‑op dollars, using them wisely should be the easiest call you make. With Autotrader Co‑Op Program Services, dealers can put those funds to work on the #1 automotive marketplace—without the usual compliance guesswork and reimbursement hoops. Learn more: https://cox.auto/uoN8R