ARMRA®

Today, we launch I’M ON IT. We've all seen that person who just has it. But the first place our mind goes isn't admiration, it's suspicion. What's the trick? What are they hiding? That feeling became the heartbeat of our new campaign. With ARMRA, being on "it" isn't something you hide. You carry it with pride. "It" isn't synthetic. "It" is your body’s blueprint, the foundation that makes everything click. For the first expression of I’M ON IT, we chose someone who embodies it to a T. Ciara Miller: Focused. Relentless. Unshakable under pressure despite every outside attempt to break her. The kind of person you can't stop watching. So today, we don’t explain what ARMRA is, we show you what being on it looks like. Watch the film.

Since the beginning, you’ve been showing up for us at every turn. That’s why we made it easier to show up for you. ARMRA® is now available nationwide at Whole Foods Market ARMRA Colostrum™ is your body’s blueprint, with over 400 bioactive nutrients that deliver gut, immune, and whole-system support. Up until this point, that mostly lived in your routine at home. Now, it’s in the places you already are, for the moments you didn’t plan for, but still want to feel your best. You can find ARMRA® in stores and online at Whole Foods Market, including an new, store-exclusive flavor: ARMRA Colostrum Volt Guava. Before you know it, when you run in for one thing, this was it.

Your gut soda doesn't get it. It's not made to make you feel better, it's made to make you feel better about drinking soda. That's the difference. Introducing ARMRA Colostrum Soda: the soda that changes what soda can actually do. We began with something foundational: colostrum, nature’s first whole food, rich in over 400 bioactive nutrients. Then came the pushback. Every manufacturer was an echo chamber: blast it with high heat, kill the bioactives, and move on. That’s how beverages get made. Not ours. For two years, we fought to keep the process that protects ARMRA Colostrum in every jar, potent in a can. We didn’t have to add gut benefits. In fact, we couldn’t avoid them if we tried. Colostrum is how your body started, built for the gut from the beginning. Four bold flavors, all of them hit. 400+ bioactive nutrients sparkling inside every sip. Not wellness trends or marketing plays, just human biology, bottled. Grab a variety pack on our site and in leading retailers soon.

We’re excited to celebrate two incredibly well-deserved promotions at ARMRA 🎉 Kathryn Tomilloso-Rhinehart has stepped into the role of VP of Brand Marketing. Her leadership has been a driving force behind ARMRA’s growth, and this next chapter is a reflection of both what she’s built and the vision she continues to push forward. Hope Ann Flores is now our Manager of Creative Art Direction. Her thoughtfulness and consistency to everything she touches elevate our creative in ways that are both intentional and impactful. She has played a key role in shaping our visual identity, and this promotion is such a natural (and well-earned) next step. Thank you both for everything you’ve contributed so far & we can’t wait to see what you do next!

We’re excited to celebrate two well-deserved promotions at ARMRA 🎉 Join us in congratulating Nicole Davis on her promotion to Director of Design Production – Offline. Nicole has played a key role in elevating our creative output, bringing leadership, precision, and consistency to our offline production. From packaging to print, she’s been instrumental in bringing the ARMRA brand to life and ensuring it shows up thoughtfully everywhere beyond the screen. Her ability to streamline workflows while maintaining a high bar for quality has made a strong impact, and we’re excited to see her continue to scale this function. We’re also thrilled to announce Ellie Tran's promotion to Sr. Director of Supply Chain. Ellie has been instrumental in strengthening our supply chain operations, bringing a thoughtful, solutions-oriented approach to everything she touches. Her leadership and ability to navigate complexity have been critical as we continue to scale, helping ensure our operations are efficient, reliable, and built for growth. She consistently brings strong ownership and strategic thinking to her work, making a meaningful impact across the business. We’re excited to see her continue to lead and evolve this function in her new role. So grateful to have both of you on the team & congratulations!

Exciting Promotion to Celebrate This Week!🎉🎉 Please join us in congratulating Paige Pontius on her promotion to Senior Director of Retail Marketing! Since joining our team, Paige has been an incredible driver of our retail strategy, bringing creativity, passion, and dedication to every initiative. Her leadership continues to inspire our team and elevate our presence in the health and wellness space. We’re so proud to have Paige growing with us and can’t wait to see all the amazing things she’ll accomplish in this new role.

We’re proud to share that Inc. Magazine has named ARMRA® Founder & CEO Dr. Sarah Rahal to the 2026 Female Founders 500, recognizing the most influential women building companies and reshaping industries today. A former double board-certified pediatric neurologist, Dr. Rahal founded ARMRA® after a near-death health crisis led her to question everything we think we know about modern health. What she uncovered was something both ancient and revolutionary: colostrum, the first nutrition of life and the body’s original biological blueprint. Through ARMRA®, she has helped pioneer the modern colostrum movement, bringing a whole food with 400+ bioactive nutrients into the center of the health conversation and transforming the lives of over 1.6 million people. Congratulations to Dr. Rahal and all of the visionary women shaping the future. https://lnkd.in/efkGz7ip

We’re excited to celebrate two well-deserved promotions at ARMRA 🎉 Please join us in congratulating: Joseca Salud on her promotion to Omnichannel Logistics Manager Jeannie Sit on her promotion to Sr. Director of Product Development Joseca has played a critical role in strengthening and scaling our logistics operations across channels, bringing thoughtfulness, precision, and resilience to everything she does. This next step reflects the impact she’s already been making behind the scenes to support our growth. Jeannie has been instrumental in advancing our product innovation and upholding our commitment to scientific rigor and excellence. Her leadership in product development continues to push our standards higher and bring meaningful solutions to our community. We’re incredibly proud of both of them and grateful to have their talent, dedication, and drive shaping ARMRA’s future. Congratulations, Joseca and Jeannie — so well deserved 👏

Exciting Promotion Annoucement 🎉 We’re so excited to share that Tessa Kauppila has been promoted to Senior Manager of Copy on our Brand Marketing team. Tessa has been a driving force behind our brand voice — bringing heart, clarity, and intention to every word that goes out into the world. She has a rare ability to blend creativity with strategy, ensuring our storytelling not only sounds beautiful, but truly resonates. This next step is a reflection of the impact she’s already been making behind the scenes and across every channel. We’re incredibly lucky to have her shaping our narrative and can’t wait to see what she builds next. Please join us in celebrating Tessa — so well deserved. 👏

It's an exciting Friday for promotions at ARMRA! 🎉 Please join us in congratulating Ashleigh Yamasaki, Brooke Henderson, Paige Frey & Mike Tzavlas on their well-deserved promotions! Ashleigh Yamasaki is now our Sr. Director of Marketing Operations. This next step reflects the impact Ashleigh has made, the leadership she brings, and the operational excellence she continues to drive across the team. We’re excited to see what she accomplishes in this next chapter. Brooke Henderson is now our Director of G&A Operations. This promotion is a testament to Brooke’s steady leadership, thoughtful approach, and the strong operational foundation she’s helped build across the business. We’re excited to see how she continues to shape and strengthen our G&A function in this role. Paige Frey is now our Sr. Manager of Growth Creative Strategy. From joining ARMRA as a Growth Project Manager to stepping into this expanded leadership role, Paige’s promotion reflects her growth, impact, and deep understanding of how creative strategy fuels growth. We’re excited to see her continue shaping bold ideas and leading this function forward. Mike Tzavlas is now our Sr. Manager of Talent Acquisition. Mike has been instrumental in growing the ARMRA team, refining our hiring approach, and raising the bar for talent across the organization. We’re excited to see how he continues to lead and scale our talent efforts in this next chapter. Huge congratulations to all! 👏