You're struggling to juggle networking and startup growth. How can you strike the right balance?

Balance networking and startup growth by prioritizing high-impact connections, scheduling dedicated time for outreach, and aligning networking goals with business objectives. Automate where possible, delegate tasks, and stay focused on long-term value over short-term gains to grow sustainably.

Here’s my advice: 1. Lead with Purpose. Not every room is your room. Be intentional about where you show up — go where your mission and momentum align. Authenticity accelerates trust. 2. Build with Strategy, Not Just Serendipity. Every conversation should connect to your bigger vision. AI can help you prep, prioritize, and follow up with purpose. I use it daily to save time and scale my relationship-building efforts. 3. Protect Your Energy. I’m a founder, a national voice for small business, and a human being. Energy is currency. Choose events and relationships that give you back what you invest. Remember: Your calendar reflects your mission. Lead it. Guard it. Shape it. Let networking be a tool for legacy — not just logistics.

Focus on building meaningful connections over sheer quantity—quality relationships often yield the best opportunities. Dedicate specific time slots weekly for networking, so it doesn't disrupt core business activities. Leverage your startup story as a natural conversation starter to build genuine rapport. Finally, integrate networking into your growth strategy by connecting with people who align with your vision and can offer tangible value.

Airbnb founders were inundated with event invitations in the beginning, but they made sensible decisions. Instead of large startup expos, they focused on industry-specific meetups and investor dinners where genuine contacts could be struck. An important moment? Attending the Y Combinator interview during a major hospitality convention. That decision resulted in mentorship, financing, and growth. Startups must use the same filter—choose events that are aligned with business goals, not just popularity. Online forums, such as Product Hunt or LinkedIn groups, can provide comparable benefit without the time commitment. Smart prioritization means saying yes to what is most important.

Balancing networking and startup growth can be daunting. Focus on purposeful connections. Attend targeted events aligned with your industry; quality over quantity is key. Leverage social platforms—share insights to position yourself as a thought leader. Enlist mentors who can provide guidance and connections. Allocate specific times for networking to avoid burnout—perhaps an hour a week for calls or meetups. Align your networking with business goals to ensure every interaction drives your startup forward. Purposeful engagement fuels growth!

Calendly's inventor, Tope Awotona, mastered time management by incorporating networking into his daily routine. Initially, he arranged investor meetings and mentor calls for off-peak hours—early mornings, lunches, or Fridays, when user support was minimal. Each meeting had a specific objective: funding, feedback, or collaboration. This deliberate scheduling enabled him to prevent burnout and maximize impact without disturbing operations. His own product—Calendly—was built on this very principle: simplify scheduling to save time. For founders, networking should be strategic rather than chaotic. Time is limited—make it work for you, not against you.

Time feels scarce when building something from scratch. A simple but often missed solution is to create themed days. Block one day a week just for outward connections—calls, intros, check-ins. The rest stays focused on execution. This rhythm reduces context switching, builds momentum, and keeps networking from becoming another source of stress. When structure supports intention, balance follows.

Time is your most valuable resource, so scheduling both networking and startup growth activities with intention is key. Set specific days or blocks of time for networking — whether it’s attending events, connecting on LinkedIn, or meeting with mentors. This prevents it from spilling into your productive work hours and keeps it intentional. On the flip side, ensure you carve out focused time for your startup’s growth. Use tools like time-blocking or a productivity planner to allocate your energy effectively between both. By scheduling each activity and prioritizing based on goals, you can grow your startup while building valuable connections. Balance doesn’t mean equal time; it means conscious, strategic effort where it counts most.

Efficient scheduling is key when balancing networking and startup growth. Plan networking activities during quieter times in your schedule and set clear goals for each interaction. What do you want to achieve? This focus ensures that every conversation is purposeful and productive. Also, try integrating networking into your existing routine—lunch meetings or coffee chats can work well, letting you connect without disrupting your workflow. Make your time work for you!

Too many startups rely on outdated scouting methods industry events, cold outreach, or overhyped databases. But innovation demands precision. I’ve found that replacing scattered tech discovery with a linear, streamlined technology scouting process not only accelerates results but dramatically improves match quality. Use tools that offer real-time, mission-aligned solutions, not just trends. The difference is night and day: 10x more relevant matches, in a fraction of the time. Focus on leveraging tech that scouts smarter, not louder.

ocial media platforms are not just for sharing content—they’re also powerful networking tools that enable meaningful connections with peers, influencers, and customers across the globe. Whether you’re in marketing, tech, healthcare, or any other field, these platforms offer direct access to industry leaders and niche communities that would be difficult to reach otherwise. By leveraging technology, you can build and nurture relationships, collaborate on ideas, and stay informed about industry trends—all without needing to be physically present at every event. This democratizes networking, making it more accessible, efficient, and scalable, especially for professionals who may face geographic or time constraints.

Founders often think networking means being everywhere. It doesn’t. A smarter approach is to use tools that work while you build. Set up a simple system—calendar links, auto-follow-ups, even voice notes for updates. Batch responses, let tech handle the logistics. The key isn’t doing more, it’s staying present when it counts. When technology handles the noise, real connection gets the space it needs.

Networking doesn’t always have to be time-consuming. There are tools that can help you automate and streamline connections while maintaining a personal touch. Social media platforms like LinkedIn allow you to engage with potential partners, clients, and investors without leaving your desk. CRM systems can track interactions, manage follow-ups, and remind you when to reconnect. Virtual events and webinars allow you to connect with industry peers without taking time away from your startup. By using technology effectively, you can network efficiently, keep your relationships warm, and focus on growing your business — all without burning out. Make tech work for you, not the other way around.

Leverage technology to stay connected without the hassle of constant travel. CRM tools are perfect for tracking contacts and follow-ups, while social media platforms help you network with peers, influencers, and customers around the globe. By using these tools, you can nurture your network and expand your reach without being physically present at every event. Technology lets you stay efficient and connected—no matter where you are.

In managing the Health Sciences Library, I learned that networking isn’t about doing everything yourself—it’s about involving your team. I once attended every faculty event and meeting alone, trying to represent the library on all fronts. It helped visibility but wasn’t sustainable. I began delegating—one librarian led research support efforts, another handled student engagement. We also co-hosted events with units like the Research Office and IT. This shared approach lightened the load, expanded our reach, and showed that the library is a team of capable experts, not just one person.

Founders don’t have to carry every connection alone. One overlooked move is to delegate networking within the team. Let team members attend events, build relationships, and represent the mission. It builds trust internally and broadens the startup’s reach externally. Collaboration turns networking into a shared effort, not a solo burden. Growth becomes something the whole team is part of—not just watching from the sidelines.

Don't try to do everything on your own, delegating is key. Assign networking tasks to team members who can represent your startup well and communicate its value clearly. You can also collaborate with other startups or entrepreneurs to co-host events, which boosts your networking opportunities while sharing the workload. By working together, you expand your reach and efficiency, making networking less overwhelming and more impactful.

You don’t have to do everything yourself. Identify tasks that can be delegated to trusted team members, so you can focus on strategic networking. When networking, aim for quality over quantity — focus on building meaningful relationships with people who can truly impact your startup’s growth. At the same time, lean on collaborators and advisors to provide insights and open doors. By delegating operational tasks and collaborating with the right partners, you free up time to nurture key connections that can drive your business forward. Striking that balance requires trust, clear communication, and a strong network of reliable teammates.

As a startup founder, juggling all the responsibilities requires a clear system. First, I schedule my top-priority, high-impact events well in advance. These include conferences, meetups, and startup weeks with high-quality, relevant attendees. I always check the participant list beforehand and reach out to people I’d like to meet. Second, I block out passive but fixed time slots for inbound contacts. I use the Calendly scheduling tool, which allows people to book time with me during designated windows. I set a 24-hour booking cutoff so I can reallocate any unfilled slots for other tasks. Finally, I maintain a daily outreach routine aimed at a broader audience to build visibility and generate a shortlist of qualified leads.

Not all connections move the needle. Instead of chasing volume, try building a core group of five people who truly get what you're building. Stay in steady contact, support each other’s goals, and go deep instead of wide. These trusted few often open more doors than a hundred surface-level chats. When energy is limited, meaningful beats many—and momentum comes from depth, not noise.

Quality always beats quantity when it comes to networking. It’s more valuable to have a few strong, meaningful relationships than a long list of vague contacts. Focus on connecting with people who can offer mentorship, advice, and valuable connections. These genuine relationships will open doors and provide more lasting support for your startup than any fleeting interaction ever could. Building depth over breadth is the way to go.

It’s easy to think you need to attend every event and connect with everyone. But the real value in networking comes from building meaningful, strategic relationships. Focus on connecting with people who align with your startup’s vision, mission, and goals. Seek out mentors, partners, or potential customers who can truly help move your business forward. Rather than spreading yourself thin, invest time in deepening these relationships, and offer value to them in return. This approach frees up time to concentrate on what matters most: growing your business. Effective networking is about depth, not breadth.

I integrate networking into my growth strategy by prioritizing high-impact connections that align with my startup’s vision. Time-blocking, delegation, and setting clear objectives for each interaction ensure efficiency. I leverage digital platforms to maintain presence without overextending. By treating networking as strategic growth, not a separate task, I create synergy that fuels both visibility and velocity.

Take time to reflect on your networking efforts and their impact. Are you seeing results in partnerships, sales, or investment opportunities? If not, adjust your approach. Your startup's needs will change, and your networking strategy should evolve with them to stay aligned with your growth goals. Regular reflection and adaptation keep you on track and ensure your networking activities are always working toward your business's success.