Focus on developing products and services that create value through environmental benefits while meeting market demands. Implement operational efficiencies that reduce costs and environmental impact simultaneously, such as energy-efficient technologies and waste reduction programs. Build customer loyalty by authentically communicating your sustainability journey and involving them in your initiatives. Look for opportunities in the growing sustainable products market, while using eco-innovation to differentiate your offerings. Consider how sustainability can open new revenue streams through green premiums, market expansion, and competitive advantages.

Identify sustainable initiatives that also drive cost savings, such as energy efficiency, waste reduction, and resource optimization. Build a strong business case that highlights the long-term financial benefits, including reduced operational costs, improved brand reputation, and potential for new market opportunities. Leverage innovative technologies and solutions that provide both economic and environmental advantages. Engage stakeholders at all levels to foster a culture of sustainability, ensuring alignment with business objectives. Continuously monitor and adjust strategies to balance profitability with sustainability, ensuring that both goals are achieved without compromise.

Balancing revenue growth and sustainability isn’t just a challenge—it’s an opportunity to innovate and lead responsibly. By aligning business goals with ethical practices, embracing sustainable innovation, and engaging customers who value purpose-driven choices, companies can achieve growth that benefits both people and the planet. It’s not about compromise; it’s about creating shared value. As I stated before, it’s a ‘way’ of doing business and can’t be treated as additional responsibility.

I have felt that we should shift from linear economy to circular economy. Have an ecosystem where Government policies are framed to follow circular economy, incentives be given. Right from inception till end life of product. Wastes should become resource to someone. Approx 600 bln dollars opportunity is there in converting waste to resource.

Striking the balance between revenue growth and sustainability is all about integrating both into a shared strategy rather than treating them as competing goals. For instance, we’ve seen that embedding sustainability into core business practices—like take-back programs or donation drives—not only reduces environmental impact but also enhances customer loyalty and brand reputation, driving long-term growth. The key is to focus on initiatives that align with your business KPIs while delivering measurable impact. Sustainability isn’t just a moral responsibility; when done right, it becomes a growth lever that benefits the business, its stakeholders, and the planet.