I align the team by focusing on platform strengths, backing decisions with data, and fostering open communication to blend creativity with strategy effectively.

As creative leader at La Mesa, I navigate platform strategy differences through a three-step approach: First, we do 'platform mapping' sessions to understand each channel's unique value and metrics. This grounds our discussions in reality rather than assumptions. Second, we run micro-experiments. If someone feels strongly about an approach, we'll pilot it for two weeks. This gives us data to evaluate while showing team members their ideas matter. Third, we focus on finding complementary approaches rather than forcing consensus. Often, opposing strategies can work together - like using social content to drive traffic to long-form pieces. The key is maintaining open dialogue while tying everything back to our core objectives.

In my experience, creating platform-specific guidelines based on past performance data helps align the team. Hosting workshops to explore innovative ideas for platform adaptation can also build consensus and drive creative solutions. This balanced approach ensures strategy alignment while leveraging each platform's unique potential.

To navigate differing platform strategies, emphasize aligning on the core message while tailoring content to each platform's audience. Encourage collaboration, share platform-specific insights, and propose A/B testing to settle debates. Keep discussions solution-focused, using data and audience needs as the guiding principles to achieve the best outcomes. Remember to keep the content reader friendly and precise.

What I've found to be helpful is examining latest trends and seeing things from the future viewers perspective, like what is eye-catching but also aesthetically pleasing. For example, I follow this thought process- "would this make me think?" "Would I want to know more about this?" "Is this interesting?"