To convince your project manager of the importance of accessibility testing, highlight how it improves usability for all users, not just those with disabilities. Emphasize that accessibility expands the potential user base, increasing market reach and brand reputation. Share examples of companies facing legal action for lack of accessibility, which can lead to costly fines and damaged reputation. Additionally, showcase how accessible design aligns with the company’s values of inclusivity and social responsibility. Accessibility testing is not just about compliance—it’s a strategic investment in quality, usability, and a broader customer experience.

Putting aside compliance, the fact it's the right thing to do etc. making things more accessible benefits everyone. It is part of good design.

Accessibility testing is not just a formality; it is about making sure everyone can use what we build. Apart from the fact that it helps us avoid legal issues, it also lets us reach a wider audience and improve customer satisfaction. Plus, companies that focus on accessibility often see more positive feedback and loyalty. Making our product accessible is a win-win for everyone.

I can defiantly answer this since I had great experience in one of my project where I had to convince my project manager and stakeholders about the importance accessibility. It is crucial to explain and highlight the role of accessibility in enhancing the user experience, improve brand reputation, and avoiding costly legal issues down the line. Provide some examples and case studies to support your proposal. Also create a plan to incorporate accessibility testing into the workflow. Present it with rationals to get the buy-ins.

Most times, they make that inference based on a lack of experience. Simply explain to them that many countries have laws mandating web accessibility, and non-compliance can lead to significant legal penalties and reputational damage. I'm sure they don't want to lose money to that. Also let them know that accessibility testing can help you reach a broader audience, including people with disabilities, older adults, etc. and this can help enhance the brand's reputation, which in turn improves sales (I'm sure they'll love to hear that).