In my opinion, organizing a joint discussion to understand both teams' needs and constraints fosters collaboration. Proposing solutions that address creative flexibility and IT security ensures a balanced approach to tool selection.

Clashes are good in my opinion. We get to see other perspectives which later on helps us improve and learn new things. When our opinon is challenged then we are more keen to bring or add a different approach to things.

As we are a creative agency, creativity takes precedence over everything else. Therefore, the wishes of the creative team take first priority. However, if, from a broad perspective, I as CEO think that what the IT team is saying makes sense and is efficient, and if the creative team is unable to reach an agreement due to some kind of prejudice, I may persuade the creative team or ask them to compromise on some points.

To align creative and IT priorities regarding software tools, it's crucial to foster open communication and find common ground. Start by understanding each team's needs and pain points. Encourage joint brainstorming sessions to explore potential solutions that address both creative workflows and IT security and maintenance concerns. Consider piloting new tools to gather feedback and make informed decisions. Emphasize the importance of collaboration and compromise to achieve a mutually beneficial outcome.

To align the priorities of the creative and IT teams for success, the key is open communication and mutual understanding. I would start by fostering a collaborative environment where both teams can voice their concerns and share their goals. The creative team often focuses on user experience, design flexibility, and innovation, while IT prioritizes technical feasibility, security, and scalability. By organizing joint meetings, I’d ensure both teams understand each other's perspectives and constraints. We would work together to find software tools that balance creativity with functionality.