I tell my clients that networking isn’t about saying yes to everything—it’s about making the right yes count. Instead of treating it as a rigid task, I encourage them to approach conversations casually, using them as practice for interviews. The goal isn’t to force an outcome but to build familiarity and confidence in discussing their work. I also remind them that networking doesn’t have to be a separate effort—it can be woven into everyday interactions. And most importantly, I emphasize boundaries. Knowing when to engage and when to step back keeps networking productive, not overwhelming.

Consider the networking event’s location, purpose, and target audience to make sure the people you need to meet will actually be in attendance. If not, skip that one to prioritize something else in your business or one of your team members or clients I have found a lot of luncheons and events that happen during the day have many business development people. If you’re hoping to meet decision-makers or business owners, they may not be there. Instead, look for events that are by invitation only or geared specifically for the audience you’re looking for.

1./Autoconocimiento para saber ¿ qué le motiva y qué quiere conseguir con cada acción? 2/ Marcar objetivos específicos, medibles, realistas y alcanzables y definir fechas concretas. 3/ Planificación y estrategia para no dejarse llevar solo por impulsos. 4/ Tomar conciencia de que no siempre más es mejor. 5/ Seguimiento de las acciones para corregir lo que sea necesario. Querer llegar a todo, a veces lleva a no llegar a nadie…

Balancing networking and work duties requires a strategic approach: • Time Blocking: Allocate specific time slots for networking and work tasks to maintain focus. • Quality Over Quantity: Prioritize meaningful networking connections rather than attending every event. • Leverage Technology: Use LinkedIn, email automation, and scheduling tools to streamline networking efforts. • Set Boundaries: Avoid overcommitting by setting realistic limits on networking activities. • Self-Care: Take breaks and set aside time for personal well-being to prevent burnout.

I understand how overwhelming it can be to juggle networking and work responsibilities. First, I’d recommend prioritizing tasks. Start by setting clear goals for both areas, so you know where to focus your energy. Time-blocking can also be helpful – allocate specific times during the week for networking and work, ensuring neither is neglected. Consider delegating some tasks or setting boundaries around when you’re available. Lastly, remember that networking doesn’t always require grand gestures; small, consistent efforts can be just as effective. Let’s work together to create a plan that suits your needs.