Strategic risk is the risk of losing money due to changes in the external environment, the competitive landscape, or the company's own vision, mission, or goals. Strategic risk can affect a company's market share, profitability, growth, or sustainability. For example, a company that operates in a dynamic industry faces the risk of losing customers or revenue if it does not adapt to the changing customer needs, preferences, or behaviors. A company that faces many competitors faces the risk of losing its competitive advantage or differentiation if it does not innovate, improve, or diversify its products or services. A company that has a clear vision, mission, or goals faces the risk of losing its direction or focus if it does not align its actions, resources, or culture with its strategy. To measure strategic risk, companies can use various methods, such as SWOT analysis, PESTEL analysis, or Porter's five forces analysis. To manage strategic risk, companies can use various strategies, such as scenario planning, strategic alliances, or balanced scorecard.