Acknowledge: Promptly acknowledge and appreciate feedback. Give assurance that it is valued and is being reviewed. If possible, provide an estimated timeframe for when to expect an update. Evaluate: Some feedback may already be part of roadmap. Highlight those to users thus reinforcing that their feedback is being addressed. Some may have alternatives. Offer training/resources, as required. Prioritize: Consolidate, assess and convert all feedback into Product Features, and schedule them in your roadmap. Communicate: Share your plan, thereby set user's expectations appropriately. Be transparent about your decision-making process. Deliver: Ensure on time deliveries. Proactively communicate any delays, with reasoning and updated timelines.

If you need to manage the expectations at this point you are already too late. You have forgotten to keep the users engaged in the delivery process. If they are, they will have right expectations and will understand the impact of changes. Use for example Event-modelling to get and keep all stakeholders engaged. It will remove technical language while still deliver a detailed plan what needs to be delivered and the slices will provide insight in required time and cost

I manage user expectations by categorizing feedback into Immediate Fixes, Short-Term Enhancements, and Long-Term Innovations. This ensures quick wins while setting realistic timelines. Feature flags and phased rollouts help deliver impactful changes faster, while clear communication keeps users informed and engaged.

In my experience a customer’s expectation is going to be set based on their experience working with your team. Actions speak louder than words. Focusing on delivering, involving the customer in planning and regular updates, and delivering quality should be your focus. Short cycles help.