Last updated on Jun 23, 2025

Stakeholders want speed over sustainability. Can you find a balance in material choices?

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In the fast-paced world of product development, stakeholders often prioritize speed to market over the sustainability of materials used. Yet, the growing environmental awareness and consumer demand for eco-friendly products are pushing for a change. As a materials scientist, you're at the forefront of this shift, tasked with finding the right balance. The challenge is to select materials that not only meet the functional and economic requirements but also align with sustainability goals. This balancing act is not straightforward, but it's essential for long-term success and environmental responsibility.