1. Increase Revenue • Offer discounts and promotions. • Re-engage past customers. • Optimize marketing efforts. 2. Reduce Expenses • Cut unnecessary costs. • Negotiate better terms with suppliers. • Reduce overhead expenses. 3. Improve Cash Collection • Invoice promptly and follow up. • Offer early payment incentives. • Use digital payment methods. 4. Manage Inventory Wisely • Sell slow-moving stock. • Avoid overstocking. • Negotiate better supplier terms.

When sales drop and cash is tight, it is essential to do the following: 1. Create a ladder of payments knowing what is negotiable and what can be negotiated. 2. Engage the sales team to assess whether it’s a product or marketing issue that is reducing sales and take corrective action. 3. Monitor key ratios that may have an impact on your entities ability to continue as a going concern and manage all stakeholders

If sales are dropping and cash flow is tight, here’s how to keep your business afloat: Cut Unnecessary Expenses – Identify and eliminate non-essential costs to preserve cash. Boost Revenue Quickly – Offer discounts, bundles, or promotions to increase sales. Improve Collections – Follow up on outstanding invoices and negotiate faster payment terms. Secure Short-Term Financing – Consider a business loan, credit line, or investor funding to cover gaps. Focus on High-Margin Products/Services – Prioritize offerings that generate the most profit. Strengthen Customer Relationships – Engage loyal customers with personalized deals to drive repeat business.

In my business experience I have realised the power of social media. I an world where we all want to be seen, leveraging social media is a tool to drive up sales and it has proven to be an affordable marketing tool... that combined with more traditional interventions such as doubling down on unnecessary spending.

I remember a company I worked for which had cash flow issues . They would leave their invoice until the end of the month and do it as a batch this giving the customers who they had worked for at the beginning of the month an additional 20 odd day credit bearing in mind most companies do not pay 30 days this was having a serve impact on cash flow invoices should be sent with minimum delay . Its also about understanding what the client needs to pass payments e.g. do they need their purchase order no quoted if so ensure it is this minimises the possibility of queries delaying payment . Pro active inventory management can also ensure money is not unnecessarily tied up in inventory