Customers will ask for many features, but ussually a quality delivery on the key features gives the biggest return on investment. 1. Work with a product manager to prioritize features with customer and identify the most important features that the scalable infrastructures should be based around to support. 2. Use agile process to roll out features overtime and be flexible to capricious customer desire. 3. Use cloud infrastrture (Amazon web services, Google cloud, etc) to easily scale the application as needed, taking advantage of the scaling products and cofigurarions these infrastructures provide. 4. Maintain strong relationship with customer about development while maintaining the feature priorities on the scalable infrastructure.

One strategy that works well is Domain-Driven Design (DDD). By breaking the system into bounded contexts, each module operates independently, reducing dependencies. This allows new features to be added without impacting the entire system, ensuring scalability while keeping the codebase maintainable.

While developing is significantly augmented by AI. Product strategy still remains a very human endeavor. You want to make your customers happy, but you mustn’t build a faster horse when your vision is to build a car. Probe deeper at the customers intent & the problem it’s solving, what are they really asking for? Why? How does this align with your longer term vision. Is there some opportunity that you didn’t see? Will many others benefit from it too? If it makes sense, build fast.

With software, it is always a factor of team organization and client management. Client management is a factor of team organization. If you run your team like a fast food restaurant, taking orders and disappearing into the back and showing up with a burger in a few minutes, then your client will feel there is no effort there and they can change their order. You need to have them engaged, they need to know what the effort is. There are some methods we can use: - Agile methodologies - Regular demos and client involvement in planning - Clear and accurate estimates - Be responsive to change, schedule it appropriately I have used this framework repeatedly to manage client expectation on change. Agile embraces change but not unfettered chaos.