Attending a crowded networking event can be overwhelming, but focusing on making genuine connections is key. Start by doing your research—identify the key influencers you want to connect with and learn a bit about their work or interests. When you approach them, focus on building rapport rather than just pitching yourself—ask thoughtful questions and listen actively to their responses. Share something meaningful about your own experiences that aligns with their interests, but keep it conversational. Follow up after the event with a personalized message to reinforce the connection and express your appreciation. Building authentic relationships at events can open doors for future collaborations and opportunities.

Bring a unique prop that serves as an instant icebreaker. Choose something related to your industry or personal brand that sparks curiosity and conversation. This prop can act as a memorable identifier, transforming you from just another attendee into "the person with that cool [insert prop here]. Prepare a arsenal of thought-provoking questions and unique insights relevant to your industry. Instead of engaging in small talk, pose unexpected open-ended queries that shift conversations to meaningful dialogues. Consider adopting a "selfie strategy" instead of exchanging business cards. After engaging in meaningful conversation, propose taking a lighthearted selfie together as a unique memory cue.

I have learned that when I meet a lot of people at these events, I end up meeting no one of lasting value. Instead if I leave with one real relationship, or, two, I consider the event a success. Strive for real conversations and real connections, and follow up!

Focus on quality over quantity. Ask thoughtful questions, listen actively, and find common ground. Follow up afterward with a personalized message to keep the connection strong.

To connect with industry influencers, one of ths things that have helped me in the past is, I reaserch about the influencer, see what they do, then offer value at no cost, and we stay connected forever.