1️⃣ Define the Research Objective: Align the team on the goal before debating methodologies. A clear purpose helps determine the most effective approach. 2️⃣ Acknowledge the Strengths of Each Method: Recognize that both qualitative & quantitative methods have value. A hybrid approach may provide deeper insights. 3️⃣ Encourage Open Discussion: Foster a collaborative environment where team members can present their perspectives. 4️⃣ Leverage Expertise: Assign roles based on strengths (e.g. analysts for quantitative work, UX researchers for qualitative insights) to maximize efficiency. 5️⃣ Pilot & Adapt: If disagreement persists, test both methodologies on a small scale, compare results & refine the approach based on evidence.

The best way to overcome group conflicts around research methodologies is to start by genuinely listening to everyone’s perspective without immediately pushing back. Ask open-ended questions to understand why each person prefers a certain method—> there’s usually a reason tied to their experience or goals. Once everyone feels heard, shift the focus to the bigger picture: what’s the ultimate goal of the research? That common ground often helps the group weigh the pros and cons of each method more objectively. If there’s still tension, suggest blending methods or running small tests to see what works best. It’s less about “winning” the argument and more about building a solid approach together.✨

Finding common ground in a research methodology debate requires a structured approach to align the team's goals and priorities. Here’s how you can move forward effectively: 1. Clarify the Research Objectives – Ensure everyone agrees on the purpose and desired outcomes of the research. This helps narrow down the most appropriate methodologies. 2. Encourage Open Dialogue – Foster a respectful discussion where each team member explains their preferred methodology, including its strengths, weaknesses, and relevance to the project. 3. Identify Commonalities – Look for overlapping principles or shared goals between methodologies to build consensus.

1. Communication is key in conflict resolution. Open dialogue with each team member to understand their different perspectives is very important. Everyone should voice their opinions and reservations. 2. Understanding the overall goal and objective is important to find common ground. 3. The Team should come together to weigh the pros and cons of each method objectively having the overall goal in mind to be able to make an objective decision. 4. A situation where disagreement still exists, more than one method can be considered thereby having a blend of more than one method as it relates to the overall goal and objective.

Work on your emotions. Do things that help you keep as positive an attitude as possible. For me, it was joining leadership groups on social media and talking to other leaders. Reading leadership books and watching motivational videos on YouTube. Do whatever you need to do to keep your positive attitude. Then help your team with their emotions. If the general mood of the team is negative then it is your responsibility as the leader to change that. Spread your positive message. Keep sharing your vision. Listen to your people’s ideas and do your best to put one or two into action.