O primeiro passo é entender que a prioridade de cada um deve ser baseada em dados. Independente se elas divergirem, devem fazer sentido para o produto. O segundo passo é avaliar como estão sendo feitas as priorizações de ajustes. O que estamos avaliando neste momento? Esforço técnico e impacto? Novas estratégias? Se a descoberta for contínua, como podemos organizar os ajustes em um roadmap? Em terceiro lugar, as decisões devem ser tomadas de forma que todos sintam que estão colaborando. O design é isso, desde que os critérios estejam bem definidos. Normalmente a falta de alinhamento causa opiniões divergentes.

To align your design team’s priorities post-user testing, Aristotle’s principles—ethos, logos, and pathos—provide valuable guidance. 🚀 First, foster ethos by reiterating a shared commitment to user-centric values, ensuring every team member sees the alignment between their work and the organization’s credibility in delivering user satisfaction. Build trust through consistency in addressing user needs with integrity. 💣 Second, employ logos by using metrics from user tests to rationalize decisions and prioritize fixes that yield the greatest impact. 💥 Finally, engage pathos by humanizing the users’ challenges through storytelling, evoking empathy and emotional investment in crafting solutions that truly resonate with the end user. 🧨

After user tests, I bring the design team together by focusing on the data and user feedback. I review what users struggled with and what matters most to them, then discuss the fixes that will have the biggest impact. I make sure everyone gets a chance to share their thoughts, and we work together to prioritize the changes that help users the most while also meeting business goals. Clear communication and teamwork are key to staying aligned.