To rebuild a struggling employer brand, a strategic and authentic approach is essential. In addition to auditing and improving recruitment, consider these steps: Engage Current Employees: Encourage employees to share their positive experiences online and through testimonials to build trust. Leverage Social Proof: Highlight awards, certifications, and positive reviews on employer review sites like Glassdoor. Invest in Company Culture: Foster a supportive and inclusive work environment that naturally attracts talent. Showcase Corporate Social Responsibility (CSR): Promote community involvement and sustainability initiatives to align with candidate values.

When a client’s brand is struggling in the job market, it’s time for a refresh that speaks directly to the talent pool. I start by analyzing the company’s core values and aligning them with what today’s candidates are seeking—purpose, growth, and a great culture. Revamping the employer brand message across digital platforms and highlighting employee success stories builds authenticity. Engaging current employees as brand ambassadors can also create a ripple effect. Offering unique benefits, career growth opportunities, and a sense of community helps attract the right talent. Turn the tide with a brand that resonates—it’s about building an experience, not just a reputation.

Proactively shape the online reputation by partnering with community guideline experts to identify and remove comments that are misleading or violating local laws. Simultaneously, enhance the brand image by fostering employee advocacy, showcasing the organization's authentic culture, and helping overshadow negative reviews.

To improve a client's brand in the job market, begin with a comprehensive brand audit to understand current perceptions and identify areas for improvement. Strengthen employer branding by showcasing company culture, employee success stories, and growth opportunities through targeted media channels. Streamline recruitment processes to ensure a positive, engaging candidate experience from application to onboarding. These strategies will enhance the brand’s attractiveness and help attract top talent.

Assess the current brand perception among potential employees and the general market. Gather feedback from current employees to identify strengths and weaknesses. Analyze competitors to understand what sets them apart in the job market.