We create a product and eventually it leads to a brand. During the whole process, I believe the users and their experience matters a lot. Social platforms are very free platforms where one can express their thoughts and rights. When we see these kinds of comments we need to put our shoes from where the point comes from and express the brand's point of view. Will not like to support every wrong or misguided information share however will educate more on how the situation stands.

I wish no one ever disagreed with me, but alas, that is not my experience. In instances where there is a misalignment of tone, it is imperative to point the way forward - restate the common goal. I personally believe in taking the high road. While it may appropriate to force a confrontation (and perhaps that is what your brand's voice is all about), I recognize the value in being able to disagree without being disagreeable. I dissenting voice may bring new readers to the community that can be won over.

When a guest blog post doesn’t quite match my brand’s voice, I make sure to address it without losing the essence of the guest’s perspective. To prevent this, I provide clear brand voice guidelines upfront, so expectations are set from the start. If the tone still feels off, I edit for consistency—tweaking the language to align with my brand while keeping the guest’s unique insights intact. And if major changes are needed, I have an open conversation with the writer, explaining why maintaining brand voice is important. This way, the post stays authentic while still feeling like a natural fit.