What do you do if your personal brand isn't helping you succeed in commercial leasing?

1 Audit Brand

Begin by conducting a thorough audit of your personal brand. Examine your online presence, marketing materials, and the way you interact with clients. Are you consistently presenting yourself in a way that aligns with the values and services you wish to be known for? If discrepancies arise between your intended image and the perception others have, it's crucial to identify these gaps and work towards bridging them. Remember, your personal brand should be a true reflection of your professional identity in commercial leasing.

2 Seek Feedback

Engage with peers, mentors, or trusted clients to get honest feedback about your personal brand. This input is invaluable as it provides an outside perspective on how you're perceived in the commercial leasing industry. Use this feedback to understand which aspects of your brand are working and which areas need improvement. Be open to constructive criticism and ready to make adjustments that can enhance your reputation and effectiveness in the field.

3 Enhance Skills

If your personal brand is lacking, it may be due to a gap in your skills or knowledge. Take the opportunity to enhance your professional capabilities through continued education or certifications specific to commercial leasing. By doing so, you not only improve your expertise but also demonstrate a commitment to growth and excellence in your field. This can lead to a stronger personal brand that resonates with clients seeking knowledgeable and up-to-date leasing professionals.

4 Network More

Networking is essential in commercial leasing, as relationships often lead to opportunities. If your personal brand isn't helping you succeed, invest more time in building professional connections. Attend industry events, join relevant associations, and participate in online forums where you can share insights and connect with peers. The more you engage with others in the field, the more you can establish yourself as a valuable resource and trusted advisor.

5 Adjust Messaging

Your personal brand's messaging may need refinement to better appeal to your target audience. Ensure that your communication clearly articulates the unique benefits you offer in the commercial leasing space. Tailor your messaging to address the specific needs and concerns of your clients. By doing so, you make your personal brand more relevant and compelling to those looking for leasing expertise.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?