How would you prioritize addressing duplicate content issues when faced with limited resources?

2 Canonical Tags

One of the most resource-efficient methods to handle duplicate content is by using canonical tags. These HTML elements tell search engines which version of a page is the "master" or preferred one. This way, even if there are multiple pages with similar content, the search engine knows which one to index and rank. It's a simple solution that can be implemented quickly and doesn't require extensive resources.

3 Content Rewriting

When canonical tags aren't applicable, consider rewriting content to make it unique. Focus on pages that are important for your SEO strategy and rewrite them to provide distinct value from other pages on your site or the web. This approach requires more effort but can significantly improve your site's relevance and authority in search engine results.

4 301 Redirects

If duplicate content exists because of URL variations or old pages that serve the same purpose as newer ones, implementing 301 redirects is a smart move. A 301 redirect permanently points one URL to another, consolidating link equity and ensuring users and search engines are directed to the correct page. This solution is particularly effective for outdated content or when consolidating multiple pages into one.

6 Monitor Progress

Finally, monitoring your progress is essential. Use analytics to track changes in traffic and rankings for the pages where you've addressed duplicate content. This will help you understand the effectiveness of your efforts and where further adjustments may be needed. It's a continuous process, but by regularly reviewing your site's performance, you can ensure that your limited resources are being used effectively to combat duplicate content issues.