How do you create engaging and relevant content for your communication?

Stay current on hot topics that represent your client/voice that are also relevant to the target audiences. As an example, there is growing concern with the safety and rapid acceleration of Artificial Intelligence. Today I would recommend steering away from specific reference to AI in favor of other words that represent computer assistance.

Connaitre son public sa cible c'est a dire son besoin se positionner en porteur de solution en réponse. Ensuite être authentique et agile pour savoir votre embrasser son audience. Un appel a l'action qu'il se sente impliqué et interpelé participant de cette solution. En quelques mots : Public, objectifs, authenticité, diversité, interactivité.

Para crear contenido relevante, no basta con conocer datos de la audiencia; es básico hacer INMERSIÓN en sus espacios físicos para observar de primera mano sus dolores, frustraciones y deseos. Además, la escucha activa en canales digitales (redes, foros, comentarios y reseñas) permite identificar patrones y necesidades reales. Monitorear constantemente estos insights ayuda a ajustar la comunicación y conectar emocionalmente con el público.

Uma estratégia consistente de conteúdo precisa ter clareza no que está sendo entregue. Um cronograma com as recorrências e um planejamento com macrotemas que vai abordar criarão consistência no seu material.

One of the keys to providing an attractive message for your audience is to think about what would be interesting for you. If you wouldn't be captivated by that content, why do you expect others to be? It is a fact that not everyone shares the same interests, but your target audience should have some points in common that you can exploit. Additionally, a rich storytelling, keeping the audience informed, entertained and engaged, will give you a better chance to succeed.

I always begin by shifting my focus to the audience and asking, "Why will they care about this?" Then look for a way to tell a person-focused story. Show your audience how they will benefit from your product, service or initiative. Use language and images that will resonate with them. Depending on your audiences, this might mean multiple stories and approaches.

Un mensaje poderoso no solo informa, sino que emociona y conecta. Para lograrlo, me gusta incorporar ejemplos o historias reales, tener empatía y ponerme en el lugar de mi cliente ideal con casos casos de uso que hagan que (mi audiencia) se identifique y recuerde el contenido. Además, adapto el tono y el lenguaje según el canal y el contexto para que el mensaje sea natural, cercano y auténtico.

Not all platforms are created equal. You've got to choose the ones your audience actually uses. For example, short and snappy videos might be perfect for a younger audience on TikTok, while in-depth articles might land better with professionals on LinkedIn.

I utilize the Content Pyramid tool, which helps in structuring and prioritizing content effectively. 1. Foundation Layer - Core Content: start by developing core content that addresses the primary message or key topic. 2. Middle Layer - Supporting Content: Supporting content that complements and elaborates on the core message: blogs, white papers, case studies or anything that hepls you explore different aspects of the core topic. 3. Top Layer - Promotional Content: Develop promotional content designed to attract attention and drive engagement. Never forget to aligned contet with the needs and preferences of the target audience, gather feedback, monitoring engagement metrics and make adjustments if necessary.

Reflect back on your goals. Did you set out to get engagement? Viewers? Readers? Maybe it was a certain number of press mentions? Measure what you set out to achieve. Look at it from different lenses. Make changes to your plan or future content to address anything you missed. Communicating is part experimental. You always need to adapt to channels and audience.