Lack of traceability & transparency in conventional value chain fosters trust deficit b/w the two critical stakeholders. Tech advancements could potentially elevate the gap exponentially if not put in the right place. Current advancements are on two siloed stages - production and post-production. The point of intersection b/w stages has seen minimal innovation. Any customized techn and innovation at this intersection point agreed on both sides may build a positive feedback loop mechanism. A decentralized system of transaction - starting with buy-back, verified quality lot testing, shorter payment cycles. Once the foundation is set, add smart contract tech/ blockchain/ automation. Work on sidestreams as add-on revenue sources.

Farmers and agribusinesses are facing trust problems. To improve collaboration, it's important to build open communication, share clear information, and establish mutual goals. Encouraging transparency and working together on solutions can help both sides feel more confident and connected.

Building trust between farmers and agribusiness firms starts with transparency and mutual respect. Foster open communication by clearly outlining expectations, benefits, and responsibilities. Provide fair pricing, timely payments, and reliable product quality to show commitment. Engage farmers in decision-making and offer training on sustainable practices to empower them. Highlight the use of high-quality inputs like biofertilizers and organic solutions to boost productivity. Regular follow-ups, feedback mechanisms, and shared success stories can strengthen relationships and create long-term partnerships. Trust is built through consistency and shared growth.

Both parties have to pay attention and respect their initial commitments. Any deviation causes issues especially in such situations where competetion is high and there are a lot of middlemen.

Transparency becomes key in this, especially on the side of agribusiness firms. Also farmers should never compromise the quality of their produce for profits or short term gain