You're transitioning from print ads to digital content in B2B marketing. What obstacles will you encounter?
What hurdles do you foresee in shifting from print to digital? Share your thoughts on navigating this transition.
You're transitioning from print ads to digital content in B2B marketing. What obstacles will you encounter?
What hurdles do you foresee in shifting from print to digital? Share your thoughts on navigating this transition.
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Content isn’t copy. Digital requires clarity, value, and a rhythm. It will be a dramatic shift for any B2B company who is used to doing traditional paper brochures. Digital media is best leveraged with a combination of social proof for credibility. Having a large social media presence is not necessary if you have strategic ads that go viral. I like connecting people with this solution the most. It covers direct conversions and credibility for B2B companies who want to scale. Old playbooks don’t drive new results. Attention spans are small and attention or excitement needs to be expressed quickly online.
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There are more moving parts and it goes beyond brand awareness. Its more about thinking through the entire funnel- top, middle and bottom and how each channel needs to interact with it. It takes a great deal of alignment across sales and marketing to make it a smooth transition.
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El cambio va más allá del canal. Requiere repensar formatos, audiencias y formas de generar valor en entornos digitales. La principal barrera no es tecnológica, es cultural ! 💡 Santiago Romano, CEO QROOM 360
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🚀 "The greatest challenge in shifting from print to digital is not technology, but mindset." Transitioning to digital marketing in the wastewater sector can be daunting, but it’s essential for growth. Here are four tips to navigate this shift: - Embrace data analytics to drive informed decisions. - Invest in training to upskill your team on digital tools. - Create engaging content that speaks to your audience's needs. - Foster a culture of innovation to adapt quickly to changes. Remember, your digital presence is your new currency—make it count! Until then, keep it flowing.
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- Shifting from print to digital in B2B marketing presents challenges in audience targeting, content adaptation, and performance measurement. - Legacy buyers accustomed to print may resist digital formats, requiring a phased transition strategy. - Content repurposing isn’t one-to-one—what worked in print may need interactive elements or deeper personalization to resonate online. - A key hurdle is attribution—print had broad reach, but digital demands precise tracking. Implementing robust analytics ensures clarity on ROI. - Test different digital formats, refine based on engagement metrics, and continuously optimize for evolving buyer preferences.
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