5 Budget-Friendly Strategies for High-Impact Campaigns 1️⃣ Leverage Organic Virality – Create interactive content like polls, challenges, or trending hashtags. 2️⃣ Optimize SEO-Driven Content – Focus on high-intent keywords to drive organic traffic without ad spend. 3️⃣ Strategic Brand Partnerships – Collaborate with complementary brands to cross-promote without added cost. 4️⃣ Micro-Influencer Marketing – Work with niche influencers who have high engagement and lower fees. 5️⃣ User-Generated Content (UGC) – Encourage customers to create and share content featuring your product. Which of these have you tried? Let’s discuss! 👇

Maximise a tight budget for a high-impact campaign by focusing on high-converting channels, leveraging partnerships, and repurposing content effectively.

Maximizing impact on a tight budget requires strategic integration of brand and performance marketing. The Multiplier Effect report indicates that businesses over-investing in performance advertising may see a 20-50% ROI reduction, while a balanced approach can boost ROI by 25-100%. Allocating 40-60% of the budget to brand marketing is recommended. Cadbury's "Say it with Chocolate" campaign in Malaysia exemplifies this, achieving significant sales growth with minimal expenditure. Additionally, influencer marketing has proven effective in the Asia-Pacific region, with brands like AirAsia leveraging it to enhance brand visibility and customer engagement.

Don’t waste budget on broad targeting. Use intent data, retargeting, and lookalike audiences based on past converters. Prioritize high-intent users who are more likely to take action, reducing wasted ad spend and maximizing ROI.

Depending on the objectives. 1. If it's bottom of the funnel, target high intent users. Have a pool of these users from ur assets such as website, CRM, Meta and implement highly targeted campaigns based on where and how warm they are in their buying journey. Continuous optimization and messaging are key. 2. If it's top of the funnel, identify highly flexible (modify as you go - could be as much as everyday) and trendy content strategy. Pick the right channels to deploy content. Channels like TikTok, IG are easily the best for this strategy. Use UGC, EGC, even CGC. With the right incentive, it should work wonders. 3. If middle of the funnel, adapt point 1 to fit. Again, work with what you have - owned platforms should be the majority.