In one of my recent usability testing experiences, I realized that one key factor affecting time management during a session is whether the user is already familiar with the product environment. Depending on the purpose of the test, the user may need some time to get acquainted with the interface, especially in complex software. That’s why I always conduct a pilot test before the actual session to better estimate the required time.

Use AI to help you refine your script, prototyping approach and analysis. Ensure your process is streamlined so you’re not replicating the same thing each test. Remember to stay focused on what you’re testing and why. Avoid bad habits like sneaking in other questions that may not relate directly to the original hypothesis and goal of the test because the more questions you ask, the more time you’re more likely to need to analyze the results. Unmoderated testing software such as Maze are introducing more of a hybrid solution in our toolbox. These tools now include AI-based follow up questions that we could only strive for similar results using moderated testing.

Para garantir um equilíbrio na alocação de tempo para tarefas de teste de usabilidade, eu priorizo três pontos principais: objetivo do teste, complexidade do produto e recursos disponíveis. Primeiro, defino claramente o que preciso validar para evitar testes excessivos ou irrelevantes. Depois, distribuo o tempo conforme a complexidade das interações, garantindo que funcionalidades críticas recebam mais atenção. Por fim, considero os recursos – equipe, ferramentas e prazos – ajustando a abordagem para obter insights úteis sem comprometer o cronograma do projeto.