Keeping my creative edge while working with data hasn’t always been easy, but here are a few things that help me: • I make time to explore new ideas without worrying about structure or results. Just free thinking helps a lot. • Taking short breaks from data and numbers helps refresh my mind. Even a walk or reading something fun works wonders. • I often find inspiration from things outside my work, like movies, art, or even everyday conversations. • Collaborating with others sparks new ideas, especially when stuck in routine work. • Lastly, I try new writing styles or formats for fun. It keeps my creativity alive and ready when I need it most.

- Use data as a foundation but infuse storytelling to make content engaging. - Experiment with different formats and tones while staying aligned with insights. - Leverage A/B testing to refine messaging without stifling creativity. - Stay inspired by reading diverse content beyond analytics-driven materials. - Balance structure with flexibility, allowing room for innovation within data-backed strategies.

For me, it’s about giving myself time to brainstorm freely and then using data to guide and improve those ideas. It’s all about balance.

A powerful stimulus to the creative impulse will be visiting exhibitions and art, but the most powerful is traveling, even for 2-3 days will allow the brain to rest, meet people, change of scenery and creativity will not be far behind. And in the middle of the day a walk and communication with pleasant people who are on the same wavelength with you, versatile and humorous will give an influx of ideas.