Connecting with tech executives requires strategic personalization. Using the AIDA model (Attention, Interest, Desire, Action), craft tailored outreach that starts with an attention-grabbing hook, such as referencing their recent innovation/market achievement. During a project on inventory optimization, I engaged executives by sharing analytics insights that directly addressed their operational pain points, leading to a productive dialogue. Leverage tools like LinkedIn Sales Navigator to identify & connect with them meaningfully. For deeper insights, read "Never Eat Alone" by Keith Ferrazzi—it’s a networking goldmine. Building rapport is like planting seeds; nurture them, and they’ll bloom. 🌟💻 Do follow for more insights like this! ♻️

To connect with high-level tech executives, I focus on offering real value. I research their priorities and challenges, then craft a concise, personalized message that shows I understand their world and how I can help. It’s about being relevant, not just reaching out. Also normally pick up the phone as my first point of contact!

Let's stop for a moment, think about yourself, why are you going to spend 7 seconds on someone/something? Because ..... Alright, now, why is that Executive going to dedicate it to you or your organisation? What if in addition to talking about a Problem / Challenge you have researched, you mention a competitor? ‘Mister Schmidt is important for you and your company XYZ.... ? Do you know that your Name Competitor has already been helped by us? I guarantee that the volume of responses will go up.

I concentrate on providing genuine value in order to establish a connection with top engineering executives. After learning about their goals and difficulties, I write a succinct, tailored message that demonstrates my understanding of their situation and how I might be of assistance. Being relevant is more important than merely reaching out. As my initial point of contact, I also typically answer the phone!

I use LinkedIn to connect with high-level tech executives, as it’s often the best way to reach them (they’re often hard to reach through traditional channels). By looking at their activity, such as posts, comments, and events they attend, I can tailor my outreach to align with their interests and priorities, making the connection more relevant and engaging. Using referrals help connect with them too.