1. A very reactive way is to keep aligning to the changing needs 2. A proactive approach would need a step back, find a trend, analyze reasons and then start sharing trends and market insights as an addition to the pre-determined reports 3. Joint seminars, events and setting time aside in regular meetings will definitely add value

To maintain a competitive advantage in meeting customer needs, the capacity to anticipate these needs can distinguish an organization from its competitors. This approach transcends conventional customer service, evolving the business into a reliable partner that authentically prioritizes the needs and desires of its customers. By comprehensively understanding customers, utilizing data analytics, personalizing experiences, employing technology, and establishing a feedback loop, businesses can remain proactive and cultivate a customer-centric brand that endures over time. It is important to recognize that anticipation involves not only predicting needs but also surpassing them.

It is really important in any client service capacity (coaching, advisory, technology) to drop the hubris that you will be able to meet all your clients’ needs. As an individual or a company there will be times when your experience is not the best to support your client - at this point you can acknowledge your limitations and help connect your clients to the right experts and ecosystem or try to muddle through, usually out of a selfish fear of losing client business. Doing the former is essential in creating strong promoter relationships whereas doing the later will inevitably catch up to you when your client reevaluates the value you bring in the relationship.