Rejection isn’t the end it’s an opportunity to refine and innovate. I’d start by understanding the client’s concerns, asking the right questions to uncover their core needs. Then, I’d reframe the proposal, integrating their feedback while exploring alternative solutions that align with their vision. Sometimes, a creative pivot—whether it’s adjusting the scope, optimizing costs, or introducing new technology can turn hesitation into excitement. The key is adaptability, collaboration, and a results-driven mindset to deliver a solution they truly believe in.

I have experienced such rejection which is tough, especially when the client articulated their utmost respect and glowing feedback for your proposal and in person pitch whereby my team answered every question to the clients full satisfaction. I looked to understand the root reasoning - their risk appetite given a new partnership. Having reflected and I set about creating a SaaS solution that addresses the requirement, instilling the partnership through to form the resulting service which has and continues to be very well received in the market. So a lesson, always learn from each experience. Listen carefully to constructive criticism as well as positive feedback, leveraging this as a positive weapon to strengthen your next step.

A rejection usually means 1 of 2 things: - it's not a priority - it's too complex When asked for a proposal, we sometimes 'assume' buy in. But it's critical to ask (up front) who the decision maker is, what level of priority the project/item carries, and what's motivating the change/add. Sometimes it was interesting for them, or motivated by someone else, but isn't a true priority for the decision maker. And if the proposal is complex (in scope or span) that can push it to an immediate no. So, how to transform to a YES? 1. Get to the core of WHY this is happening and play to those emotions. Help re-craft the solution in a way that creates the desired emotions 2. Simplify. The most straightforward, the easier it is to get to yes.

Rejections don’t end deal, Let’s rethink the approach! -Uncover the Why! Was it cost, timing, or scope? - Redesign the Offer, Propose flexible rental terms, phased deployment, or a hybrid solution. - Highlight Innovation, Show energy-efficient generators, emissions reduction, or smarter temperature control. - Prove the ROI, Lower fuel costs, minimize downtime, and boost reliability. - Keep the Conversation Going, Offer a trial, share insights, and position yourself as a strategic partner.