Let's take the award winning Baldur's Gate 3 game. They prioritised creativity, innovation and the end result? They took 6 years to make the game, and took home 32 awards in total. They understood their core market. Gamers don't need to be flooded with mediocre games, they want fully-fleshed games. They want gaming companies to actually cater to their audience. BG3 hit all the marks. So timelines? That doesn't matter as much as satisfying your end users.

Hay muchos mecanismos para fomentar la creatividad pero sin duda el punto de partida debe ser contar con personas que sean creativas de forma esencial a las que les surjan las ideas creativas de forma espontánea y sin esfuerzo de forma que no aportar esa creatividad sea lo antinatural

I don't know if I'll be in the minority for this, but as a game journalist, when things come down to creative output versus deadlines, I feel creative should always win out. Gamers want fully-formed games, and if studios are transparent as to why there's a delay, I believe gamers will forgive. It's why we've waited so freaking long for GTA6. Now, on the journalism side, there's more of an urgency when it comes to deadlines. Sometimes we have to deal with embargoes; once they drop, it's a race to publish. In these cases, research early, write early. Give yourself ample time to proofread and edit before that embargo hits. And if your CMS has delayed scheduling, utilize it.

To balance innovation with deadlines in game design, I focus on maintaining flexibility while staying organized. I use agile methodologies, which allow the team to work in iterative cycles, offering room for creative adjustments while staying on track with deadlines. Time-boxed brainstorming sessions encourage creativity within defined limits, ensuring ideas stay relevant without slowing down progress. Project management tools help visualize timelines and task dependencies, allowing for quick adjustments when necessary. Clear communication with the team and regular check-ins ensure both innovation and deadlines are prioritized effectively.

por supuesto, pero tienes que tener una plantilla bien dimensionada, no infra dimensionada. Además siempre hay perfiles con más capacidades de innovar que otros, dentro de una compañía.