For years, brands and advertisers have approached brand safety with a fear-based mindset, limiting their reach and profitability by avoiding anything but the “safest” content. However, studies show that consumer perceptions of safety differ vastly from marketers’ assumptions.
In today’s digital landscape, brand risks don’t just come from unexpected ad placements—they also arise from misaligned partnerships with influencers and platforms that seem safe but may not be. The key to success lies in leveraging the right tools and strategies to move beyond guesswork and fear, ensuring smarter, data-driven decisions about content suitability.
Join us for this webinar to uncover the hidden risks of outdated brand safety thinking and learn actionable strategies to:
Assess content suitability more effectively
Enhance contextual alignment for better engagement
Drive higher ROI and scale investments confidently
Whether you’re a publisher, brand marketer, or an agency or ad tech partner, register now to increase your revenue and investment returns through improved suitability analysis and contextual alignment.
Speakers
Speakers
Matt Shapo
Director, Digital Audio & Video
IAB Media Center
IAB Media Center - Director, Digital Audio & Video
Matt Shapo is Director of Digital Audio and Video in the IAB Media Center where he works to advance the interests of the digital marketing community by driving industrywide education, supporting technological innovation, and promoting collaboration and strategic partnerships between the buyers and sellers of ad supported media.
Matt’s primary responsibilities include leadership of industry conversations about important trends, business practices, and research across multiple disciplines ranging from brand safety and suitability, programmatic advertising, and creative best practices, to privacy-compliant audience targeting, measurement and attribution, and omnichannel media planning.
With over 20 years of marketing and editorial experience in the radio and record industries, one of Matt’s key areas of focus at IAB is education and evangelism regarding the efficacy of digital audio advertising and its increasingly important role on brand and agency media plans.
Bruno Trindade is a seasoned marketing professional specializing in offline and audio advertising. As the Offline Marketing Manager at FastGrowingTrees, he leads innovative in-house media strategies and is passionate about driving growth through data, creativity, and collaboration.
Bridget Williams is Chief Product & Strategy Officer at Hearst Newspapers. In her role, Williams focuses on driving product and audience strategy across Hearst Newspapers’ digital portfolio, new business opportunities and transformation. She is also on the HearstLab Advisory Board, a group of women leaders across the organization who share their network and expertise to support women-led startups at HearstLab.
Before joining Hearst, Williams served as the chief operating officer of Food52, a venture-backed content and commerce brand. She has also held leadership positions at a number of digital media ventures including Business Insider and The New York Times.
Williams received a bachelor’s degree from Marquette University in business administration, international business.
