Under 30
Why Lili Reinhart Has Skin In The Beauty Game
Forbes Staff
How We Make The Forbes Under 30 List
ByZoya Hasan,
Forbes Staff

Meet The Young Founders And Superstars Building In The Silicon Desert
Forbes Staff
andZoya Hasan,
Forbes Staff
The 30 Under 30 Local Arizona Class was announced. Plus more billion dollar raises and stealth startup launches from the Under 30 community.

Meet The U30 Alums Hosting Events For Shaq, Travis Kelce & John Summit
ByZoya Hasan,
Forbes Staff
andAlexandra York,
Forbes Staff

Why Lili Reinhart Has Skin In The Beauty Game
Forbes Staff
More From Under 30
How Misfits Market Grew Into A $500 Million Revenue Business
Under 30 lister Abhi Ramesh is a masterclass in diversifying startup revenue. Plus: the Under 30 Summit is less than 60 days away.
ByZoya Hasan,
Forbes Staff
Meet The Young Founders And Superstars Building In The Silicon Desert
The 30 Under 30 Local Arizona Class was announced. Plus more billion dollar raises and stealth startup launches from the Under 30 community.
Forbes Staff
Creator YourRichBFF Taps AI To Build Robo-Money Expert
Vivian Tu, known on social media as @YourRichBFF, is harnessing AI to turn her relatable finance content into a startup dubbed Ask Dolly.
ByZoya Hasan,
Forbes Staff
These Under 30 Alums Are Among America’s Greatest Living Innovators
Forbes launched its yearlong series celebrating America’s 250th birthday. The bold first milestone: honoring the greatest innovators shaping the nation’s future.
ByZoya Hasan,
Forbes Staff
Podcast Star Jake Shane Named Chief Creative Officer At German Candy Company Katjes
Gen Z creator Jake Shane will harness his offbeat comedy, and 5.5 million followers, to sell this $1 billion European gummy brand to U.S. customers.
Forbes Staff
AI Agent Startup Decagon Triples Valuation To $4.5 Billion
Customer service at companies like Duolingo and Hertz are getting an intelligent revamp. Plus, the Sam Altman profile, media layoffs and Super Bowl weekend.
Forbes Staff
How Phoebe Gates And Sophia Kianni Raised $35 Million In Hopes Of Building An AI Shopping Unicorn
Fashion teach is going through an AI revolution. Plus, Under 30 AI Startup Synthesia Hits $4 Billion Valuation.
Forbes Staff
Under 30’s Throwback To 2016: The Biggest Moments From The Last Decade With Vlad Tenev, Ty Haney And More
Time for a 2016 Under 30 take over including Robinhood, Outdoor Voices and more. PLUS: a16z’s $15 Billion Bet On America.
Forbes Staff
From Hustle To High Tech: The Under 30 Founders Harnessing Tech To Lead The Future Of Fashion And Food
AI-first startups aren’t the only ones using machine learning to scale to massive size. From pasta sauce to miniskirts, consumer companies are fueling growth with the latest tech.
ByZoya Hasan,
Forbes Staff
This Under 30 Built A Multi-Million Dollar Chocolate Brand. Then Chocolate Almost Destroyed It
The Forbes 30/50 Summit Is Returning To Abu Dhabi This Women’s Day. Plus, creator startups, creator-led funding rounds, and more from the Under 30 community.
ByZoya Hasan,
Forbes Staff
Creator Startup Fanvue Raises $22 Million To Fuel The Future Of AI Influencers
The London-based startup is helping creators make millions by giving fans access to exclusive content. Can its AI tools help it outcompete incumbents like Patreon and OnlyFans?
Forbes Staff
They Made The Under 30 Europe List. Now They’re Billionaires. Who Should Be Next?
As 2026 kicks off, so does our search for the next class of the Forbes Under 30 Europe list. Plus, news from the Under 30 community.
ByZoya Hasan,
Forbes Staff
Steven Bartlett’s $425 Million Gamble, Brinc Drones’ Take Over Of The U.S. Market, And More Looking Back On 2025.
A look back at the big business happenings for the Under 30 community in 2025, plus business trend predictions for 2026 and Forbes 30 Under 30 Europe nominations now open.
Forbes Staff
Meet The U30 Alums Hosting Events For Shaq, Travis Kelce & John Summit
Event organizer Medium Rare is tapping celebrities that aren't expected to host live events. Plus, actress Lili Reinhart’s $10 million skincare brand.
ByZoya Hasan,
Forbes Staff
Why Lili Reinhart Has Skin In The Beauty Game
The 29-year-old ‘Riverdale’ star couldn’t find a solution to her acne, so she launched her own skincare line, Personal Day. Thanks to her viral TikTok following, the Under 30 alum is now cleaning up with $40 million in sales.
Forbes Staff
This Startup Makes Ammonia By Turning The Planet Into A Chemical Reactor
In this week’s edition of The Prototype, we look at a cleaner way to make ammonia, the brightest young scientists in North America, magnetically charging your care, and more.
ByAlex Knapp,
Forbes Staff
A Look Inside The Cover Stars Of The 2026 Under 30 Issue
Each year alongside the Under 30 list, we handpick alumni to grace the coveted cover of our magazine. Plus, the best and worst advice from this year's U30 class.
ByZoya Hasan,
Forbes Staff

















