Tim Casey

Tim Casey

Senior Contributor|SportsMoney

Tim Casey has covered professional, college and high school sports for more than two decades. He has served as a Forbes contributor since February 2019, primarily writing about college basketball, the NBA and sports business topics such as investment funds, startups and technology. He was a staff writer in the Sacramento Bee's sports department for four years before earning his MBA degree from Georgetown University in 2009. Since then, he has worked full-time for medical and financial media companies and written freelance sports articles for the New York Times, USA Today, Vice Sports, Bleacher Report and other publications and websites. He grew up in Rhode Island, graduated with a degree in psychology from the University of Notre Dame in 2001 and now lives in Doylestown, Pa., with his wife, two daughters and son. Follow Casey for continued coverage of basketball and sports business topics.

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Feb 24, 2026

After $960 Million Write-Down, BodyArmor Seeks Turnaround With NCAA, NASCAR Sponsorships

The Coca-Cola Co. is increasing BodyArmor's promotion after marking down the brand's value by $960 million. BodyArmor will be featured in the NCAA basketball tournaments.

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Feb 23, 2026

The Big Ten And Big 12 Dominate NCAA Men’s Tournament Bracket Preview

The NCAA men's basketball tournament selection committee disclosed the top 16 seeds if the event started Saturday. The Big Ten and Big 12 had five teams apiece.

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Feb 17, 2026

Jerome Tang Fired: Can Kansas State Legally Avoid $18.7 Million Buyout?

Kansas State men's basketball coach Jerome Tang hired two attorneys after the Wildcats fired him for cause. Tang is seeking the $18.7 million remaining on his contract.

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Feb 17, 2026

No. 1 Michigan Is Off To The Best Start In Program History

Michigan (24-1) is off to the best start in program history and is No. 1 in the Associated Press poll for the first time since 2013. UM plays No. 7 Purdue Tuesday.

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Feb 13, 2026

Judge’s Ruling Clears Way For Trinidad Chambliss Returning To Ole Miss

A Mississippi judge ruled in Trinidad Chambliss’s favor, granting the Ole Miss quarterback a preliminary injunction that should make him eligible to play in the fall.